PROFESSIONAL SPEAKER
Book Tina to Speak
Certifications, licensing, virtual teams and business strategy expert.
Tailored training for private groups and masterminds.
AREAS OF EXPERTISE
Keynote Topics
EXPANDING YOUR BRAND WITH
Certification and Licensing
Certifications and licensing programs are a hot business model these days – and for good reason. It’s one of the best ways to build upon your hard-earned expertise and create a leveraged offering that allows you to serve more people without adding more. In this session we are going to dive into:
- The difference between certification and licensing, and how to know which one is best for you
- 3 signs that it’s time to create a certification program
- How to navigate the risks of certifying folks (what if they don’t represent your brand well?)
- The biggest mistakes folks make when offering a certification (and how to avoid them!)
- How to get started with creating your own certification or licensing program
FINDING AND HIRING
Top Performers
Can I keep it real with you? There are LOTS of people out there you can hire to support you in your business – VAs, OBMs, marketers, tech folks, sales, etc. – but not all of them are going to be top performers. Hiring a top performer is the difference between having someone who helps you grow the business vs. having someone who waits to be told what to do (and just creates more work for you). In this session I’m going to share with you:
- The 5 characteristics of a top performer,
- What results they can create for you
- How to identify whether they are – or aren’t! – a top performer during the interview process
- Leading a top performer (so they want to stay with you long term)
AREAS OF EXPERTISE
Keynote Topics
The Way to Scale That You Are Not Thinking About (Yet)
There comes a time in the lifespan of every business owner when they question whether it is time to pivot, walk away, or sell. In that moment, Tina wants you to think about a different option.
A lot of people think that the only path to scaling is the 1-to-many model – building an agency or bringing on a team of associates, but even though this model is great for growth you remain the hub of it all. What if instead, you could take everything you’ve created and scale in a way that allows your IP to work for you and gives you freedom from having to “be the face” of everything.
- How to know when it’s time to consider a new scaling model
- Choosing the right model that aligns with your long term goals (and doesn’t inadvertently trap you in a ‘bigger’ business!)
- The biggest mistake business owners often make in scaling
- Identifying your intellectual property (IP) that could be leveraged into a new model (and doesn’t require you to create anything ‘new’)
Is ‘The Certification or Licensing Model’ For Me?
There are many different ways to scale your business, but the model that can not only give you time freedom but greater impact is certification. In this speech Tina dives into the different models of scaling and how certification differs from the ones we typically think about.
Often business owners who are considering certification feel bogged down or confused by the steps that need to be taken to turn their IP into a certification and do it right. And this is where Tina comes in, taking these complex ideas and turning them into a simple strategy.
- 3 signs that it’s time to create a certification program
- The difference between certification and licensing, and how to know which one is best for you
- Navigating the risks of certifying folks and managing your reputation
- The 9 Steps of the Ready, Set Certify Roadmap and how to get started on creating your own program
Speaker Toolbox
– Speaker Toolbox –
LONG BIO
Tina is a pioneer in online business, having originated the role of an OBM and founded the International Association of Online Business Managers and the Certified OBM® training in 2009. Having published multiple books and spoken internationally, Tina is a sought-after speaker on the topics of certification and scaling your business.
Tina bring her years of online business experience with the tangible frameworks and tools to support any audience who is looking to scale their business in a new way. Her down-to-earth approach and presence takes potentially complicated subjects and breaks them down into simple steps for business owners who are looking for alternative ways to grow.
As a Certification Consultant, Tina brings over 16 years experience running her own certification and working with over a thousand students. She now helps other seasoned entrepreneurs turn their IP into a legacy through creating certification and licensing programs. Her clients are high achievers who don’t just want a thriving business—they want to be leaders in their industry and leave a mark on this world.
SHORT BIO
Tina is a pioneer in online business, having originated the role of an OBM and founded the International Association of Online Business Managers and the Certified OBM® training in 2009. Having published multiple books and spoken internationally, Tina is a sought-after speaker on the topics of certification and scaling your business.
Headshots available upon request