Creating a Certification or Licensing program is one of the best ways to leverage the Intellectual Property (IP) you’ve already created in your business - your hard-earned knowledge and expertise.
People are HUNGRY for trusted models that they can use to fast-track their success. Instead of having to come up with their own stuff and create it all from scratch, they are craving a proven process that they can implement NOW so they don’t have to keep messing around (this is especially true in today’s economic climate where so many are looking to start/expand their business!)
You also get to charge premium prices - usually 3-4x more than you would for a ‘regular’ training program or other services - because you are giving them a proven model for success. By allowing them to follow directly in your footsteps you are saving them months (maybe even years) of having to figure it all out on their own.
This is also the reason why Certification programs are an 'easy sell’ compared to other programs. You will be delighted to find how much easier it is to sell a plug-and-play model that essentially guarantees their success, compared to selling training and/or coaching programs that have SO much competition these days.
Once established, your Certification program can be highly automated, requiring minimal time & effort on your part to deliver… a true work less & make more model!
The Certification & Licensing model has been the backbone of my business success for over 14 years now. First with the creation of my Certified Online Business Manager® Training in 2009, which has successfully launched the businesses of hundreds of OBMs. And now with my Licensed Certified OBM Trainers, who sell the training directly to their clients and send me royalties with each sale.
Not only have these programs brought millions of dollars of revenue to my company over the years - and created 10X that for all those who have become certified! - they’ve allowed me to create a long-term, recurring income stream that requires just a few hours of my time each month to maintain.
Oooo yea baby! Pretty dreamy yes?
As much as I love Certification programs, I want you to be aware… they need to be set up correctly from day one or you might get yourself in trouble.
If you are not purposeful with how you design and offer your Certification from day one, you can end up making a giant mess of things. (I’ve seen people essentially lose their IP over poorly run programs... with no recourse and no way to get it back, yipes!)
Before you make your first sale, we want to consider all aspects of your Certification program, including:
In the Certification Accelerator we work together to answer these questions and lay out your program, to set the stage for a long-term, sustainable offering that will serve you (and your clients!) for years to come.
“This is hands down one of the best programs I have found around certification. I had just published my book Uncloned Marketing and had people asking me about becoming certified, but I didn’t know how to structure it, what to include and what not to include. This program breaks down every single thing – including stuff I didn’t even think about around agreements, renewals and more. Plus, Tina has her own certification program that she has been running for years and teaches from her experience so you are getting real, ‘from the trenches’ strategies that work.”
“I was so happy to learn that Tina was doing this Certification Accelerator program as it was exactly what I needed to finish the vision of a certification program that I had been carrying around for a while. This is a ‘done with you’ program which worked really well for me – it was a happy medium between strategy and ‘rolling up our sleeves’ to dig in and get the work done. Because Tina has run her own certification program for so long, she was able to give me strategies to simplify and streamline what I am creating… saving me years of effort and mistakes along the way. If you are considering working with Tina I highly recommend it as she is a pro and will have your back every step of the way.”
After starting her own coaching business in 2000, Tina Forsyth quickly came to see the need to partner visionaries with high-level support. With her natural ability to bring both strategy and implementation to the table, she began working with 6 to 7-figure leaders within the coaching industry to help manage and grow their businesses, and thus, the role of the Online Business Manager (OBM) was born.
Tina is a pioneer in the world of online business – having founded the International Association of Online Business Managers in 2008, the home of the Certified OBM® Training. In the 15 years since its inception, the OBM industry has become established as a key role on the team of fast-growing online and virtually-based businesses.
As a coach and consultant, Tina is passionate about helping powerful leaders who are here to make a difference and specializes in helping her clients create certification and licensing programs to expand their brands. Her clients are high achievers who don’t just want a thriving business – they want to be leaders in their industry and are here to leave a mark on this world.