Systems & How-Tos

successful marketing

the secret to successful marketing

By | General Biz, Success Mindset, Systems & How-Tos | No Comments

I wouldn’t call it a secret per se, but it certainly is true. If you want to be successful in your marketing efforts you need one thing: CONSISTENCY Consistency in how often you show up – successful marketing starts with showing up on a regular basis. Be it a weekly podcast. Thrice weekly articles. Daily posts or whatever you decide. If you are sporadic in your marketing efforts, you will get sporadic results. Consistency in what you say – know your ideal client and how you can serve them, and build all of your marketing around this ONE thing. Confusing messages send mixed signals to the point where people may…

Read More

A Lesson in Doing What I’m Told (even when I don’t like it)

By | CEO Tips, General Biz, Systems & How-Tos | 6 Comments

I was in a workshop this past weekend learning a new business model (retail commerce) and my experience got me to thinking about something. There is a lot of talk lately about NOT following someone else’s “7 steps to success formula” and to just do it your way. It’s almost become a rallying cry these days and I think it’s a potentially dangerous one (and yes – I am one of those who has been rallying that cry at times!) I get it. We have all bought into programs with big expectations that didn’t work for us. Or that didn’t work the way we expected. And that sucks… especially when…

Read More

My Top 10 Favorite Business Tools

By | Systems & How-Tos | 3 Comments

It may not surprise you to hear that I LOVE systems & tools. I am a ‘geek’ when it comes to finding the right tech to make life easier + to automate how we make money… and I have spent many years testing various tools to find the ones that work best for me and my clients. Here is a list of the various tools, systems and folks that I use and recommend… ones that I can’t live without, enjoy! * In the spirit of full disclosure there are affiliate links within this post, as indicated by a lovely little * beside the link. If you choose to purchase something…

Read More

4 Questions to Ask Yourself When You Are Too Busy

By | CEO Tips, Leadership, Systems & How-Tos, Team & Outsourcing | 4 Comments

“Help me Tina! I’m too busy and something needs to change…” You are right – it does. Being too busy isn’t sustainable and doesn’t serve you or your clients. The good news? It’s fixable, so grab your to-do list and ask yourself the following questions. Question 1: Does this really need to be done? (If yes, now or later?) We often have things on our to-do lists that either: don’t need to be done at all – they are ideas, maybes or “wouldn’t it be nice ifs”. They are things we are thinking about, but that we haven’t actually made a firm decision on yet. Ideas are not to-dos –…

Read More

Embrace your inner control freak, just don’t let her run the show

By | CEO Tips, Leadership, Systems & How-Tos | No Comments

If you are anything like me, you are a bit of a control freak (k, maybe more than a bit 😉 I know too many people who try to fight it – they try not to be a control freak cause they think it’s a bad thing. And yes, if you try to carry too much or shift into micro-managing it can certainly get in the way. But the truth is, your control freakedness is probably a HUGE part of the success you’ve created to date! You have high standards. You want things done a certain way and in a certain timeframe. You are committed to excellence and won’t settle…

Read More

My Biggest Money Mistakes

By | CEO Tips, Leadership, Systems & How-Tos | No Comments

Can we talk money shame for a moment? “I’m feeling vulnerable, ashamed and like a failure” “Tina, if I told you the truth about my money situation you would lose respect for me” “I’m too afraid to look at my numbers – they are out of control” When I have these conversations with my fellow biz owners it breaks my heart. There is SOOOO much shame wrapped up in our money. And as long as we keep sweeping it all under the rug, hiding from it (and hiding it from others!) that shame has a hold over us. I assure you there is nothing that you’ve done that I haven’t…

Read More