I’m curious for your thoughts on this…
I got to thinking about something the other day while walking my dog. About how we represent ourselves in marketing, and are we doing a disservice by not being ‘real’ about things?
Ahhhh yes… summer. This is the last week of school for my girls so our summer ‘season’ officially starts this Friday.
There are 3 things I like to focus on during this time of year as I juggle family time and down time with the ongoing needs of the business.
1) Catch Up – this is a great time to year to catch up on all the little (and sometimes big!) things that have been hanging out on our to-do lists. I like to start with the oldest stuff on my list and work my way backwards…. I either get it done, or let it go. My goal is to start September with a clean slate so I am ready to rock the busy fall season.
2) Clean Up – every summer we choose one or two clean up projects. It could be updating an old website, or clearing out all of our old contacts out of Infusionsoft (which we just did this week and it feels SOOO nice!) Talk to your team about getting their help here – chances are they have a list of things that they want to tackle already!
3) Charge-Up – what are you doing to take care of YOU? To recharge your batteries this summer so you are able to dive into the fall busy season with a full tank? This could be as simple as a daily walk, or weekly dinner out with a friend. Or how about a legit ‘no work allowed’ vacation? Maybe even a ‘no kids allowed’ trip? (I’m going to Sedona in August WITHOUT my kids… can’t wait 😉
What is your favorite thing to do in the summer?
Tina
Let me ask you this – what happens to your business when a member of your team goes away on vacation?
In today’s NEW video I share 3 tips to make sure that vacation time doesn’t have to be “AHHH! It’s all falling apart without them!” time 😉
I wouldn’t call it a secret per se, but it certainly is true.
If you want to be successful in your marketing efforts you need one thing:
CONSISTENCY
Consistency in how often you show up – successful marketing starts with showing up on a regular basis. Be it a weekly podcast. Thrice weekly articles. Daily posts or whatever you decide. If you are sporadic in your marketing efforts, you will get sporadic results.
Consistency in what you say – know your ideal client and how you can serve them, and build all of your marketing around this ONE thing. Confusing messages send mixed signals to the point where people may not know exactly what you do.
When we lack consistency it will show in our results. I know this because I’ve made these mistakes myself, more times than I care to admit. 😉
If you struggle with consistency in your marketing, let me ask you:
I’m curious what would be possible if you gave it 90 days… give it a try and let me know.
Tina
There is no better way to gauge the health of your business foundation than taking the ‘vacation test’ and asking yourself one simple question…
I remember when I did my first small retreat back in 2013 – I made a mistake that is all too common for retreat leaders. Perhaps you can relate?
My friend Darla LeDoux is doing her ‘Pitch Me Your Retreat’ laser-coaching calls this week. If you have a retreat idea you are considering – or already have a retreat you are offering that isn’t working – be sure to hop on one of these sessions and get Darla’s direct feedback and advice. >> Click here to grab your spot
In the spirit of full disclosure this email includes affiliate links, so if you sign up for anything that Darla offers I may get an affiliate commission. Which would be awesome cause I know you would be in good hands – I only share stuff from folks I know and like, regardless of the affiliate commission. Enjoy!
