As we look back to 2020 – and ‘ease’ into 2021 – what can we expect as service providers? What are the opportunities for us out there today and how can we make the most of them?
To say 2020 was a doozy of a year is to put it mildly, and yet it was a year that opened up all kinds of doors for online service providers… put simply, the world came online last year and you are needed more now than ever. So whether you are a virtual assistant, online business manager, copywriter, funnel builder, web designer or otherwise… if you provide ‘done for you’ services of any kind now is your time.
I do a lot of work with people around their teams – and what I’ve come to see is that it’s a 50/50 split when something isn’t working.
- 50% of the time it’s a “wrong person was hired for the role” issue.
- And the other 50% of the time it’s a leadership issue – not leading them effectively so that they can do their best work.
It’s easy to default to assuming the first part is the problem – it’s them. Although this can be true, I recommend checking first to see if it might be a leadership issue vs. saying “this person isn’t a fit” and looking to hire again… which can be costly in terms of time, energy and money!
This requires that we come from a place of curiosity – and sometimes vulnerability – to ask ourselves:
Is it possible to take a different approach to leadership that might bring out the best in this person? That might make it work?
Was I clear in my expectations of the role and the results that I’m looking for?
Did I get agreement from them to ensure we are on the same page?
Do they have access to all of the tools, information and resources they need to get the work done?
Is there anything I’m doing that might be (inadvertently) getting in the way?
These can be tough questions to ask ourselves, as it forces us to take a look in the mirror and see where we need to improve in our leadership. Where we aren’t as effective as we could be.
And yet… the beauty of leadership is that it’s often the little things that can make a big difference! Slight tweaks in the way we engage with our team members can – at times – change everything.
I love me a good assessment! But… they are often misused in the hiring process (and might actually get in the way of finding the right person.)
One of the biggest questions I get about creating a certification is WHEN? “Is this something I should do now or later?”
There is a ‘season’ of the business journey that I find especially ripe for creating a certification, and it will often include one (or all) of the following signs:
Sign #1 – People keep asking you “how did you do X? I want to do the same…”
They see your success. They see what you are doing. And they would like to create the same for themselves.
Sign #2 – People are using your stuff with their clients.
Yes, there is a lot of ick around this and we want to be purposeful to protect our IP so that people aren’t copying our stuff. I am all for that…
AND there could be a kernel of opportunity here… when your stuff is really good and it works, what if you could certify or license people to legitimately use it? And make money when they do?
Sign #3 – You are (secretly) tired of doing what you are doing
You created something amazing. And you’ve build a successful business around it.
But that doesn’t mean you want to keep doing it forever…
When I got tired of being an OBM for clients – I created the Certified OBM ® Training back in 2009.
When I got tired of leading that training – I licensed my Certified OBM Trainers to teach the program in 2017.
Sometimes our boredom can point the way towards some pretty cool things.
Interested in creating a certification? I’ve got a new program starting in June to take your program from concept to first sale in 30 days…
There is a simple truth that we don’t talk about enough as we grow.
And that is – the bigger your business grows, the heavier it is… the more responsibility you carry.
You are responsible for taking care of clients and team. Making sure everyone is happy.
You are responsible for the work – making sure everything gets done correctly and on time.
You are responsible for making enough money to pay for it all. Paying for team. Marketing. Systems. And hopefully paying yourself!
Let’s be real – it is a heavy burden to carry at times. Especially when you feel like you have to carry it all on your own.
I’m very much a ‘do it myself’ kind of gal. My default mode is to jump in, figure it out and make it happen.
This was a huge part of my success in the early years! When it was just me and my clients.
But when I hit the 6-figure mark it stopped working. It became too much.
Too much work to do.
Too many decisions to make.
Too much to keep track of.
What used to be my strength – rolling up my sleeves and taking care of things on my own – became my weakness.
And this is where my growth stalled. Where my income became stuck.
Because there simply wasn’t enough of me to go around anymore.
When I learned how to shift this – how to shift from doer to CEO – then everything opened up and things began to flow again.
My income doubled practically overnight. My team was rocking and getting stuff done without my having to constantly ask.
I got back to working sane hours – and no weekends! – doing the stuff I loved.
And I felt free – the weight I had been carrying around on my shoulders was gone.
I no longer felt like I had to do it all on my own.
THIS is the work we do together in my CEO Activator – the shift from doer to CEO.
When we start our business it’s all about the hustle…
We hustle to get clients. Serve clients. Keep clients. It’s the hustle that brings in the money.
BUT there comes a point where the hustle starts to work against you. Where working harder and harder actually stifles the flow of your income.
The hustle stops working when your schedule is full. When you are so busy working with clients and juggling it all that you don’t have anything more to give…
… and yet, our old habits kick in and we try to push through. To dig deep. To hustle harder.
Only to find yourself overworked, exhausted and disillusioned with it all.
When you have nothing left to give – no more time or energy – the hustle will suck the life out of you. And your business.
If the hustle doesn’t work at a certain point then what does?
It’s the shift from doer to CEO.
From being the hub of the business that everything flows through…
From being the main (only?) person serving clients – where you feel like you can’t take a day off because there is no one else to do the work…
From working too many hours with no light at the end of the tunnel…
From making some money but not enough…
The shift from doer to CEO changes everything. And it’s a surprisingly simple shift to make.
I’ve got a new round of the CEO Activator coming up to help you make this shift… if you are in the “hustle isn’t working anymore” category and are ready for change reply to this email and I’ll share more details with you.
There is another way…