When it comes to raising rates there is a school of thought that advises to ‘charge what you are worth’… I don’t agree with this advice as it misses a key aspect to raising your rates w/confidence!
Ahhh to consider where I was back in January 2010 – in the midst of a HUGE change to my business model and everything that came along with that. Soooo much changes since then and so much learned! Here’s my top 3 lessons of the past decade – I would love to hear yours, please comment and share
“It’s so easy to do X for my clients – why can’t I do this for me?” Mmmm yes – perhaps you’ve thought this as well? I’m amazing at guiding my clients to their next level, but when I try to do this for myself? Crickets. Nada. My mind goes blank. There are a couple of reasons why this is true…
“The best way to know what you are thinking is to look at your results” – Brooke Castillo Pause for a moment on that. If our thinking creates our results – then what are your results telling you about your thoughts? If you think that you can’t find enough clients, then you won’t find enough clients. If you think that no one will pay your higher rates, then you will struggle to get to a yes with your higher rates. If you want to hire but secretly think that no one can do it as well as you, then you won’t find anyone who can do it as well as you….