As we look back to 2020 – and ‘ease’ into 2021 – what can we expect as service providers? What are the opportunities for us out there today and how can we make the most of them?
To say 2020 was a doozy of a year is to put it mildly, and yet it was a year that opened up all kinds of doors for online service providers… put simply, the world came online last year and you are needed more now than ever. So whether you are a virtual assistant, online business manager, copywriter, funnel builder, web designer or otherwise… if you provide ‘done for you’ services of any kind now is your time.
One of the biggest questions I get about creating a certification is WHEN? “Is this something I should do now or later?”
There is a ‘season’ of the business journey that I find especially ripe for creating a certification, and it will often include one (or all) of the following signs:
Sign #1 – People keep asking you “how did you do X? I want to do the same…”
They see your success. They see what you are doing. And they would like to create the same for themselves.
Sign #2 – People are using your stuff with their clients.
Yes, there is a lot of ick around this and we want to be purposeful to protect our IP so that people aren’t copying our stuff. I am all for that…
AND there could be a kernel of opportunity here… when your stuff is really good and it works, what if you could certify or license people to legitimately use it? And make money when they do?
Sign #3 – You are (secretly) tired of doing what you are doing
You created something amazing. And you’ve build a successful business around it.
But that doesn’t mean you want to keep doing it forever…
When I got tired of being an OBM for clients – I created the Certified OBM ® Training back in 2009.
When I got tired of leading that training – I licensed my Certified OBM Trainers to teach the program in 2017.
Sometimes our boredom can point the way towards some pretty cool things.
Interested in creating a certification? I’ve got a new program starting in June to take your program from concept to first sale in 30 days…
Say YES to everything until your business is full, then…
Say NO to almost everything to create the business you really want.
In the early stages of business it’s important to say yes to most everything that comes your way for a few reasons:
- Money – the faster you can start making money the better
- Clarity – you won’t know what you do (and don’t!) like until you work with various clients… who are your best clients? what are your best services/products to offer? what are you best at? what isn’t a strength?
- Growth – getting good at sales & marketing is essential in this early stage! Learning how to get to yes is key (I daresay it’s the most important ‘skill’ to learn).
Then, once you get full and have some solid experience under your belt it’s time to start saying no.
No to clients who aren’t a great fit. No to work that isn’t aligned with your strengths. No to opportunities that don’t align with your vision.
One of the bigger mistakes I see business owners make is they start saying NO too early… they aren’t willing to ‘try on’ different experiences and different clients. They are afraid to fail. They think they should have it all figured out and know exactly what they want – and don’t want – from day one. And then get stuck not doing anything because they don’t have that clarity yet (which only comes through experience…)
OR they continue to say yes to everything when it’s time to start saying no. They fall into the trap of thinking they have to ‘grow, grow, GROW!’. They are afraid to say no because it feels limiting. They are used to saying yes to everything and keep doing so out of habit… and then end up with a business they don’t even want. <— ugh, I’ve been there.
I’m curious… are you in more of a say YES stage or a say NO stage of your business?
Ever tried to explain what you do to someone and get a blank stare in return? Yes, me too.
Especially frustrating when you are talking to a potential client! Someone you know you could help, if you could just ‘get through’ to them.
In today’s new video I share one of my favorite ways to ‘explain’ what you do in a powerful and connected way.
Ahhh to consider where I was back in January 2010 – in the midst of a HUGE change to my business model and everything that came along with that. Soooo much changes since then and so much learned!
Here’s my top 3 lessons of the past decade – I would love to hear yours, please comment and share
My divorce in 2013 brought up ALLLL kinds of money fears for me (can I do this on my own? will I have to sell my house? what if my business goes down and I have to get a job?)
I had a moment this week looking at my money spreadsheet and was surprised by what I found…