Part of the decision when considering what to offer is:
“What kind of challenge do I want to build into my business?”
Do you prefer a CAPACITY challenge or a MARKETING challenge?
When we are a service provider – OBM, VA, agency, etc – we inherently have more of a CAPACITY challenge built into our day-to-day work.
Having to juggle multiple clients. Dealing with tight deadlines and last minute requests. Getting clear on agreements and boundaries. Managing the expectations of clients. And being able to get all the work done (which can be alot!) <– these are all capacity challenges.
The plus side of offering professional services is that once you are established, you don’t have to be as focused on marketing constantly. You can have long term retainers, and referral relationships that send folks your way. Yes, there is still effort required to find clients (especially in the beginning!) but it’s not your day-to-day focus.
Conversely, when we offer leveraged programs – such as coaching, consulting, packages, training, etc – we are required to be in constant MARKETING mode.
Posting on social media. Creating content. Running launches. Advertising. Networking. Keeping on top of the ever changing world of marketing strategies so that we don’t fall behind. <– these are all marketing challenges
Leveraged offerings are generally much easier to manage from a capacity perspective. We create the structure of the offer and deliver it as is (so much less uncertainty and last minute stuff that pops up!)
To be clear – you will encounter both challenges regardless of what you offer.
- There will always marketing challenges as a service provider – it’s just not the main challenge.
- And there will be capacity challenges with leveraged offers – but marketing will be your main day-to-day focus.
So as you consider what you are offering – be sure to ask yourself:
Would I rather have more of a CAPACITY challenge or a MARKETING challenge?
When you know your preference and go into it with eyes wide open, you can prevent a tonne of heartache and frustration down the road.
As we look back to 2020 – and ‘ease’ into 2021 – what can we expect as service providers? What are the opportunities for us out there today and how can we make the most of them?
To say 2020 was a doozy of a year is to put it mildly, and yet it was a year that opened up all kinds of doors for online service providers… put simply, the world came online last year and you are needed more now than ever. So whether you are a virtual assistant, online business manager, copywriter, funnel builder, web designer or otherwise… if you provide ‘done for you’ services of any kind now is your time.
Say YES to everything until your business is full, then…
Say NO to almost everything to create the business you really want.
In the early stages of business it’s important to say yes to most everything that comes your way for a few reasons:
- Money – the faster you can start making money the better
- Clarity – you won’t know what you do (and don’t!) like until you work with various clients… who are your best clients? what are your best services/products to offer? what are you best at? what isn’t a strength?
- Growth – getting good at sales & marketing is essential in this early stage! Learning how to get to yes is key (I daresay it’s the most important ‘skill’ to learn).
Then, once you get full and have some solid experience under your belt it’s time to start saying no.
No to clients who aren’t a great fit. No to work that isn’t aligned with your strengths. No to opportunities that don’t align with your vision.
One of the bigger mistakes I see business owners make is they start saying NO too early… they aren’t willing to ‘try on’ different experiences and different clients. They are afraid to fail. They think they should have it all figured out and know exactly what they want – and don’t want – from day one. And then get stuck not doing anything because they don’t have that clarity yet (which only comes through experience…)
OR they continue to say yes to everything when it’s time to start saying no. They fall into the trap of thinking they have to ‘grow, grow, GROW!’. They are afraid to say no because it feels limiting. They are used to saying yes to everything and keep doing so out of habit… and then end up with a business they don’t even want. <— ugh, I’ve been there.
I’m curious… are you in more of a say YES stage or a say NO stage of your business?
Ever tried to explain what you do to someone and get a blank stare in return? Yes, me too.
Especially frustrating when you are talking to a potential client! Someone you know you could help, if you could just ‘get through’ to them.
In today’s new video I share one of my favorite ways to ‘explain’ what you do in a powerful and connected way.
Ahhh to consider where I was back in January 2010 – in the midst of a HUGE change to my business model and everything that came along with that. Soooo much changes since then and so much learned!
Here’s my top 3 lessons of the past decade – I would love to hear yours, please comment and share
My divorce in 2013 brought up ALLLL kinds of money fears for me (can I do this on my own? will I have to sell my house? what if my business goes down and I have to get a job?)
I had a moment this week looking at my money spreadsheet and was surprised by what I found…