Every successful business needs two types of people.
The dreamers and the doers.
The dreamers are the ones who create the vision for the business – where we are headed and why. They are driven by big ideas and making a difference.
The doers are the ones who plug into the vision and help bring it to life. They are driven by completion and are naturally wired to “get stuff done.”
They both need each other.
Without the doers the dreamers can end up in a vicious cycle of ‘lots of great ideas’ that rarely come to life.
Without the dreamers, the doers can end up stuck or spinning their wheels trying to figure out what needs to be done and why.
Are you more of a dreamer or a doer?
We each have a bit of both in us – but one is going to be our strength and the space where we do our best work.
If you are a dreamer too caught up in the doing then your dreams will only grow so far as your ability to ‘do’.
If you are a doer too caught up in the dreaming you may find your self overwhelmed with ideas and decisions.
Are you more of a dreamer or a doer? Hit reply to this email and let me know.
One of my favorite business principles is Parkinson’s Law, which states:
“Work expands so as to fill the time available for its completion.“
What this means is that whatever time you allow yourself for work, you will find enough work to fill that time.
If you give yourself all day to get something done it will take all day.
If you allow yourself to work seven days a week you will ALWAYS find work to fill up those seven days… because work will expand to fill the time available for it’s completion.
This also means that work will CONTRACT to fit the time that you allow it.
If you give yourself an hour to get something done you will ‘light the fire’ and make it happen. (If you’ve ever had a deadline that seemed too tight but that you somehow pulled off – that’s Parkinson’s Law at work.)
If you decide you want to work less and commit to working a five day week, you may be surprised to find that you can get the SAME AMOUNT OF WORK done in less time.
Logically it doesn’t make sense right? How can you get MORE done when you are working LESS hours?
It’s a mix of a couple of things:
- Putting a container around your time forces you to be more PRODUCTIVE – we spend a surprising amount of time each day in our distractions and busy work. When we have a deadline it forces us to focus and get it done.
- It also shines a light on the things that shouldn’t be on your plate anymore and that should be delegated. If you know you are doing things in your business that you shouldn’t be doing anymore, applying Parkinson’s Law will help you identify the things that truly don’t need your attention.
When my client’s come to me saying they are ‘working 24/7 and can’t seem to get it all done’ Parkinson’s Law is the very first thing we look at. <– Putting a CONTAINER around how many hours they are making available for the work.
If you have NO container you will always have too much work to do (the work with EXPAND)
If you put a container around your time you will naturally be more productive (the work will CONTRACT)
Give it a try and let me know how it goes?
There are two main problems in business.
A SALES problem – when you need more sales/revenue/clients.
Or a CAPACITY problem – when you have trouble delivering on what you have sold.
The key is to know which your biggest problem is right now and to focus on solving it.
In other words – don’t try to solve the problem that you don’t have!
Most of my work is around helping people solve their capacity problems. People come to me when they are growing, making money and have great clients BUT they can no longer keep running the business in the same way. Sometimes this means tweaking their business model (from a 1-1 to a leveraged model). Sometimes this means expanding their team so they don’t have to keep doing it all themselves. Sometimes this means working on getting key systems in place so they can be more automated and have a solid foundation to grow on. Usually it’s a mix of all 3 things.
When someone comes to me asking to work on capacity problems one of the first things I dig into is their sales and current revenue.
Do they have enough (or too many) clients? Or are they struggling to get the clients they need?
Are they making any money?
If they are struggling to get clients and aren’t making money then their biggest problem in the moment is a SALES problem – not a capacity problem.
And even if they come to me asking for help with their team, systems & backend I will often (lovingly) decline and recommend that they focus their investment of time/energy/money on getting their sales in order first.
Put simply – I don’t want them to invest in fixing the wrong problem.
That’s just poor business.
Once they have their sales geared up and are easing into the territory of a capacity problem then great! That’s when we can work together.
And as business owners we will always swing back and forth between the two.
We fix our sales problem – it leads to a capacity problem – which then leads to another sales problem as we take things to the next level – and once again, the capacity problem shows up.
This is the natural ebb and flow of our business challenges.
So my question to you today is this – what problem do you CURRENTLY have?
And what are you doing to work on it?
I will admit – I’m a bit of an assessment geek. Perhaps you can relate?
Throw an assessment my way and chances are I will dive in with both feet – I’ve even been known to take a BuzzFeed quiz from time to time. 😉
Here’s the top 3 assessments that have had the biggest influence on me and what I’ve learned from them:
1) Human Design
Human Design is a mix of a few different modalities (Astrology, I Ching, Chakras and more), and is based on your birth date, time and place. It might seem a bit ‘woo woo’ to some, but it is by far the most powerful – and accurate! – assessment I’ve ever done.
I first had my Human Design session in December of 2012 and learned A LOT about myself, but my biggest lightbulb moment was learning about my decision making authority. I am a generator with sacral (gut) decision making authority.
Not all of us are wired the same way when it comes to making decisions – some of us are emotional decision makers, some are gut decision makers, some are intuitive and more… but the world tries to teach us that we should all make decisions a certain way. For example, ‘listen to your heart’ or ‘what do you feel’ doesn’t work for me as a gut decision maker. Nor do I need to sleep on it to figure it out. Be it a big or small decision – and that my gut will always have a yes or no for me NOW, in the moment. When I learned this about myself I could immediately see where ALL of my past decisions had served me (when I listened to my gut) or not (when I let my head get in the way.)
This has been invaluable for me as a business owner, as I’m able to determine whether to say yes or no to something in the moment. I have learned (and continue to learn) how to honor my gut – there are times when my gut is saying no when my head says yes. Or when someone is trying to talk me into something. When I honor my gut it doesn’t always seem logical, but it is always the right decision for me.
There is SO much more to Human Design beyond this – I’ve been learning about it for over 5 years now and still learn something new everytime I dive in.
The Kolbe A Index measures the natural way you take action – your instinctive strengths. The philosophy of Kolbe is that we do our best work when we are aligned with these strengths, and when we aren’t aligned we struggle. Kolbe gives you results in 4 areas – Fact Finder, Follow Thru, Quick Start and Implementor.
I used to think that I was a detail person, but as a 3782 I realized that I’m actually a big picture person instead! Being a low Fact Finder (3) means that I like to simplify and not dig deep into the details. I spent MANY years working in various detail roles and although I did good work, it was stressful to have to spend all my time in detail work. When I learned that I’m naturally meant to simplify it felt like a weight lifted off my shoulders!
And having an 8 in Quick Start means I have a high tolerance for risk and like to move quickly. I’m totally fine to improvise and ‘make it up as I go’. This was something I thought I shouldn’t do for so many years but the truth is, it’s how I’m meant to roll.
3) Strengths Finder
I discovered this assessment through the book Strengths Finder 2.0. This assessment is similar to Kolbe but with a different flavor, measuring your Top 5 strengths out of a list of 34. My #1 strength is Strategy – which is something I love to do and have always been good at, but that I undervalued for years thinking that everyone thought the same way I did. Accepting this as my top strength has shaped the way I work with clients and what I offer, and has allowed me to do work that I enjoy!
Both Kolbe & Strengths Finder are AMAZING tools to use with your team – to ensure that everyone is working to their strengths and to lead them based on who they are.
What are your favorite assessments? Hit comment
and let me know.
If you want to start working with better clients there is an essential first step that can be easily missed.
You have to first start saying NO to the wrong clients!
This may mean:
Letting go of CURRENT clients who are no longer a fit – If you have a glass of water that is already full and you try to pour more water in the glass, what happens? It overflows and creates a big mess! The same thing happens with clients. If you try to take on a new (better!) client when you are already too busy with existing clients you are NOT going to be able to show up and do your best work. First impressions count and if you don’t have the space/time for that new client you may even run the risk of losing them.
OR when your business is full your ideal clients might walk right on by and not even ‘see’ you – because energetically you don’t have room for them. This can sound a little ‘woo-woo’ but I’ve seen it time and time again – you wait and wait for better clients to start showing up but try as you might it’s just not happening. But you don’t want to let go of your current clients because they are safe & sure. Then the moment you let go of a client and create space for a better client things start to happen.
– It can be equally as tempting to continue to say yes to non-ideal prospects either for the money (which is always a consideration, of course!) or because you know you can do the work even if you don’t want to work with that person. So you say yes, suck it up and do it anyways… which leads you right back to our first point – with a business full of non-ideal clients and no room for anyone new!
The more you are willing to say NO to your non-ideal clients the more likely you are to find BETTER clients.
To be clear, I don’t recommend going crazy here and putting yourself into a state of desperation – I’ve seen people fire ALL of their clients overnight (or be advised to do so – eek!) and get themselves into trouble.
This isn’t about ripping off the band-aid, crossing your fingers and hoping that someone will show up. That rarely works out well.
This is about being purposeful about who you want to work with, and being willing to let go of those who are no longer a fit in a strategic and purposeful manner. And being ready to start connecting with the right kind of people.
When you have the courage to let go of what no longer serves you, then you are creating space for what is next. <– This is where change happens.
Curious to know whether you should charge by the hour? Or should you shift to another pricing model? (ie: create premium packages or bring incentive into the mix.)
Yes, at a certain stage of growth it makes sense to go beyond hourly but there is a right (and wrong!) time to do this.
Trying to decide what to offer next in your business? There are two questions to ask yourself when you want to change your service offerings – and the right answer falls right in the middle.
P.S. Whenever you’re ready… here are 4 ways I can help you grow your service business:
1. Grab a free copy of my book ‘The Entrepreneur’s Trap’
It’s the road map for service providers who want to take their business to the next level without hitting burnout. — Click Here
2. Join the Fearless Women Leaders group
It’s our Facebook community where women business owners share insights, advice and REAL stories about what it takes to grow, lead and make an impact. — Click Here
3. Join our ‘Creating your Expert Offering’ Program
Created exclusively for service providers who are ready to break free from 1-1 doing and start getting paid MORE for their expertise. Together we will create a personalized action plan to leverage your expertise into a new offering that will allow you to make more money in less time…. If you would like to work together on this just send a message at m.me/tinaforsyth and put “Expert”.
4. Work with me and my team privately
If you’d like to work directly with me and my team to help you double your income in half the time… just send a message at m.me/tinaforsyth and put “Private”…. tell me a little about your business and what you’d like to work on together, and I’ll get you all the details.