I’m curious for your thoughts on this… I got to thinking about something the other day while walking my dog. About how we represent ourselves in marketing, and are we doing a disservice by not being ‘real’ about things?
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It takes at least 3 times of ‘doing’ something before you get it right. Before you figure it out. Before the pieces come together. You need to work with at least 3 clients before you get clear on who your ideal client is (and isn’t!) Before you understand what you love to do most. You need to deliver that new package at least 3 times before you land on what exactly to include and what to charge for it. To find the stuff that’s missing, the things that take longer than you thought they would. You need to do that training program at least 3 times before you land on…
I had a client ask me just the other day for my thoughts on discounting services or offering introductory rates. Check out today’s new video for my (rather strong) stance on this. 😉
“Help me Tina! I’m too busy and something needs to change…” I get it. Being too busy isn’t sustainable and doesn’t serve you or your clients. The good news? It’s fixable, so grab your to-do list and ask yourself the following questions. Question 1: Does this really need to be done? (If yes, now or later?) We often have things on our to-do lists that either: don’t need to be done at all – they are ideas, maybes or “wouldn’t it be nice ifs”. They are things we are thinking about, but that we haven’t actually made a firm decision on yet. Ideas are not to-dos – create a separate…
“The best way to know what you are thinking is to look at your results” – Brooke Castillo Pause for a moment on that. If our thinking creates our results – then what are your results telling you about your thoughts? If you think that you can’t find enough clients, then you won’t find enough clients. If you think that no one will pay your higher rates, then you will struggle to get to a yes with your higher rates. If you want to hire but secretly think that no one can do it as well as you, then you won’t find anyone who can do it as well as you….
Skills matter, but they aren’t the reason you will be hired. There’s something else that is more important that I share in today’s video.
Ever found yourself waiting on a client to make a decision or get something done? When you find yourself waiting on your clients you can either keep waiting OR consider it an opportunity for you to express your leadership and get things moving.
When it comes to dealing with the stress of running a business, as entrepreneurs we will default into operating from one of 2 categories – Ostrich or Control Freak. If you are an Ostrich, you default into avoidance mode. When challenges arise you put your head in the sand and cross your fingers, hoping that someone else will swoop in and save the day. Ostriches generally don’t like, or understand, the “behind the scenes” stuff in business. In fact, you may hate it. So you tend to rely too much on other people for the answers and to do the work that needs to be done. You will hire and…
Ahhhh yes… summer. This is the last week of school for my girls so our summer ‘season’ officially starts this Friday. There are 3 things I like to focus on during this time of year as I juggle family time and down time with the ongoing needs of the business. 1) Catch Up – this is a great time to year to catch up on all the little (and sometimes big!) things that have been hanging out on our to-do lists. I like to start with the oldest stuff on my list and work my way backwards…. I either get it done, or let it go. My goal is to start…
Mmmmm – that moment when you land on the vision for the next level of your business. The clarity of knowing exactly what you want offer next, what to charge and who your ideal clients are…it’s SO exciting to be able to see and feel it right? And yet, having done this work with clients now for years, there are TWO things that show up shortly after this moment that can stop you in your tracks if you aren’t careful…
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