There is an important distinction between these two that will either propel your business forward, or keep you perpetually stuck…
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My divorce in 2013 brought up ALLLL kinds of money fears for me (can I do this on my own? will I have to sell my house? what if my business goes down and I have to get a job?) I had a moment this week looking at my money spreadsheet and was surprised by what I found…
Each stage of our business – and personal – growth journey calls us forward in different ways. To focus on where we are at, receive the wisdom of that stage and embrace who we get to become along the way.
“It’s so easy to do X for my clients – why can’t I do this for me?” Mmmm yes – perhaps you’ve thought this as well? I’m amazing at guiding my clients to their next level, but when I try to do this for myself? Crickets. Nada. My mind goes blank. There are a couple of reasons why this is true…
I’m curious for your thoughts on this… I got to thinking about something the other day while walking my dog. About how we represent ourselves in marketing, and are we doing a disservice by not being ‘real’ about things?
It takes at least 3 times of ‘doing’ something before you get it right. Before you figure it out. Before the pieces come together. You need to work with at least 3 clients before you get clear on who your ideal client is (and isn’t!) Before you understand what you love to do most. You need to deliver that new package at least 3 times before you land on what exactly to include and what to charge for it. To find the stuff that’s missing, the things that take longer than you thought they would. You need to do that training program at least 3 times before you land on…
I had a client ask me just the other day for my thoughts on discounting services or offering introductory rates. Check out today’s new video for my (rather strong) stance on this. 😉
“Help me Tina! I’m too busy and something needs to change…” I get it. Being too busy isn’t sustainable and doesn’t serve you or your clients. The good news? It’s fixable, so grab your to-do list and ask yourself the following questions. Question 1: Does this really need to be done? (If yes, now or later?) We often have things on our to-do lists that either: don’t need to be done at all – they are ideas, maybes or “wouldn’t it be nice ifs”. They are things we are thinking about, but that we haven’t actually made a firm decision on yet. Ideas are not to-dos – create a separate…
“The best way to know what you are thinking is to look at your results” – Brooke Castillo Pause for a moment on that. If our thinking creates our results – then what are your results telling you about your thoughts? If you think that you can’t find enough clients, then you won’t find enough clients. If you think that no one will pay your higher rates, then you will struggle to get to a yes with your higher rates. If you want to hire but secretly think that no one can do it as well as you, then you won’t find anyone who can do it as well as you….
Skills matter, but they aren’t the reason you will be hired. There’s something else that is more important that I share in today’s video.
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