The most important metric of a good certification program
My touchstone for building a good certification program is this: “Their success is your success” Yes, part of this is about ensuring they know how to do good work and uphold the standards of your brand. But there is another aspect to their success which is the part...
Worried about protecting your IP?
“I’d love to create a certification program but I’m worried about protecting my IP” This is a common concern folks have when considering the certification model - and rightly so! It feels deeply risky to let other people use your IP. But when done correctly - a...
How much do you think about the “end” of your business?
Not to be morose about it - but it’s one of two things. Either our business ends. Or our role in our business ends. It’s inevitable but not something we talk about a lot or plan for - especially in our online entrepreneurial space. And I think we should. As a default,...
A story of creationship
I had this idea last year to do a summit. I wanted it to be for established business owners who have created some amazing things already and are looking to the future of their business. Wondering what is next. How do they continue to leverage what they've created. How...
I believe the certification model has the power to change the world
I believe the certification model has the power to change the world. “Woah Tina - that’s a pretty big statement!” Yes, it is. And if you know me you know that I’m not just trying to be hypey or blow smoke up the ole wazoo. That isn’t my style. The world is a...
Strategy comes before curriculum
Strategy comes before curriculum. Especially with a certification program. I will often have folks come to me saying: “Tina, I need to get my curriculum done first and then I’ll be ready to create a certification” And my response is - that’s backwards. We don’t know...
How Much Time Does It Take to Create a Certification? Part 2
[see part 1 here] Now that we have the strategy of your certification, the next stage is curriculum and testing design. This is the “meaty” part of the journey, where we get into the nitty-gritty of designing your training guides, slides, handouts, assignments, and...
How Much Time Does It Take to Create a Certification? Part 1
“I’d love to create a certification but I’m worried about how much time it’s going to take” I get it. You are already busy! And the thought of creating something new makes you want to curl up under the covers and hide. You don’t feel like you have the time OR the...
I had to let go of a team member yesterday
And it actually made us both feel great! Say what? See here's the thing. This is someone I have worked with already on a bunch of projects. She's amazing. Does great work. Is speedy. One of those "wow, so glad I found her" kind of people. I asked her to help me out...
What are you tolerating? (a recent insight…)
I remember an exercise we did years ago when I took my coach training program. It was called 100 Tolerations. The exercise was simple: List 100 things you are tolerating and then explore what it would take to eliminate those tolerations. At first, I thought, "Wow,...
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