Big news
I really had no idea that on April 2nd, 2009... something pretty big was happening. It was the kickoff call for my very first Certified OBM® training program. We had 21 people in that first cohort (I just found the original roster of folks who were a part of that very...
The (hidden) thing stopping leaders from launching a certification
There is an eeek factor that comes into play when launching a certification out into the world. An identity crisis of sorts. Because you are shifting from being the delivery mechanism of your IP, to being the steward of your IP. You are putting yourself out there as a...
The best model for big visions
Yes, I’m all about certifications. I believe it’s the best business model for established experts who have a big vision for their body of work in the world. But even deeper than I take a stand on letting your IP do the work it was created to do. The online / expert /...
Add-On Certifications?
Not all certifications need to be "roles" - meaning that they turn into the main thing a person does. In fact, some of the best certifications out there I would classify as "add on" certifications. Folks get certified in something they can add-on to what they do...
What makes 2026 different (so far)
There is a choice to be made in 2026. Sit back and see what happens. Or chart your own course through the chaos. I was saying to someone just the other day that there is something different in the air already this year. For me it feels very similar to previous years...
Mission or Movement?
Do you have a mission or a movement? We had this conversation this morning in a mastermind that I'm a part of, and something really clicked for me. I've always talked about working with folks who have big missions. But the truth is, I work with folks who are building...
3 reasons why certification programs fail
I've seen certification programs come and go, and the most common reason I hear from folks who shut down a certification is this: "The folks we were certifying weren't doing a good enough job. They aren't representing our work and brand well." If the folks you are...
No launching required?
One of my favorite certification model strategies is what I call the 'no launching required strategy'. (yes please!) Here's how it works: You build your certification in as 'a next level' in your existing offer suite. Folks come into your initial program where they're...
Do I really need to wait 3 years?
I just hopped off a call with someone who asked: "Tina, do I really need to wait 3 years? Is it ever OK to create a certification around something that I haven't been doing yet for that long?" Believe me I get it... we ALL want things to happen quickly. I am one of...
I’ve changed my mind about these success principles…
I've always been a personal growth junkie. I remember buying my first personal growth book in my early 20s and falling in love with the whole concept of how to better our lives. Part of what I love most about being in business is that it is a personal growth journey....
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