We’ve all been there… a launch doesn’t work out the way we hoped it would. A client backs out of a program or cancels a contract.
And we find ourselves in a money crunch where we need to bring some cash in the door fast!
What to do? Here are 3 strategies:
#1 – Stick with what you know
Now is not the time to create and sell something new – look to the things that you have sold successfully in the past. The things that clients have already purchased from you.
This *might* mean that you have to offer something that you wish you didn’t have to do anymore. Like a 1-1 service package when you wish you could just focus on training instead.
I get it – we all have things that we want to let go of over time. AND if you need fast cash in the door, it’s OK to go back to what you know works in order to take care of business. (I’d rather see you spend a bit of time doing something you wish you didn’t have to do anymore, than to keep struggling with the $$!)
I also like 1-1 offerings as they are usually a much quicker sale – you can have a convo with the right person today and bam! The sale is made and you are out of your money crunch.
#2 – Reach out to your warm list
The key here is to look for the people who already know you vs. trying to sell stuff to people who don’t know you yet. Relationship building takes time, and we want to move quickly here.
There are 3 areas to look at:
- Existing or past clients – is there something you could offer to them again? an upsell?
- Personal outreach to past prospects – they may not have said yes before, but could be ready now
- A ‘bucket’ list from a past launch or promotion
Don’t be shy to reach out to people directly as well – it could be as simple as sending a message saying “hey NAME, would you be interested in X?” <– I’ve sold most of my 1-1 packages this way in recent years.
#3 – Sweeten the deal
Depending on what you are offering, you may decide to put together a quick ‘flash sale’ (which can work well with things like trainings or products.)
Or you might keep your prices ‘as is’ and focus on delivering more value (adding extra support to a 1-1 package.)
Either way, look to put together a smoking-hot offer that they can’t resist. And make sure that the offer adds up to bring in the amount of money you need.