What you do best vs what makes you different

May 26, 2023

A lot of traditional marketing advice advises us to ask ourselves:

“What makes me different?”
“What makes me special?”

Trying to find what makes you special or different could be the very thing stalling your business. It might sound odd to say but chances are you are NOT special or different from those around you. Especially in today’s crowded marketplace where there can be hundreds or even thousands of people who ‘do what you do’.

When we focus on what makes us different we are automatically measuring ourselves against everyone around us.

We spend our time trying to be unique and to try and find ways to position ourselves as ‘better’ than everyone else. This can put us in an exhausting cycle of comparison and judgment (and we are usually judging ourselves the most harshly when we compare ourselves to others!)

What if instead, we focus on what we do BEST?

What if we really own that and show up in the power of “here’s what I do best” and simply own it?

Yes, there are others out there who do what you do AND folks are attracted to confidence. To ownership. To you showing up and saying “I’m damn good at this and can help you.”

Plus it makes things SOOOO much simpler. It stops the cycle of looking at everyone else around us all the time and puts the power back in our own hands. All I need to do is show up and do what I do best, and tell others about it.

I’m damn good at strategy – at helping people look at where they are, see what is working, what is not working, where they want to go next and how to get there in a way that is 100% aligned with who they are. I’m also damn good at making it super simple (as one client said, cutting through the chaos to find a straight path to profit.)

There are loads of other folks out there who are great at strategy as well. And that is awesome because the world needs us all.

I’ve recently updated my offerings to include some pretty cool new ways to work together – including my Strategic Growth Intensive and Your Backpocket CEO. Click here to take a peek if you are interested in potentially working together.


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