When boredom shows up in your business…

May 19, 2023

Boredom is simply a sign that it’s time to explore what is next for you.

I used to think that there was a magical place in my business journey where I would “get there” and be eternally content. And once I arrived there everything would be smooth sailing from then on out.

In my 24 (!) years of being in business I’ve come to realize “there” doesn’t exist.

Because we are meant to continually grow and expand. To learn more. To try new things. I’ve landed “there” many times and every single time boredom would creep up. Even if I tried to stop it!

“Come on Tina, can’t you just be content with this?”

I’ve tried to ignore it and just keep on keeping on but ended up feeling like a slowly deflating balloon.

Part of the journey has been giving myself permission to recognize that I’m bored and that it’s totally OK to make changes!

This doesn’t have to mean throwing our business out the door. Even simple changes can free us up to explore more exciting things.

  • Hire someone to take over a key role in the business that you’ve been hanging onto.
  • Bring out a new offer for the folks you are working with already.
  • Start talking about things that you don’t normally talk about with your audience.

One of the best things that ever happened to my business was when I got bored of teaching my Certified OBM training.

First of all it was hard to admit that I was bored – because I loved my students and being a part of their journey! And admitting I was bored felt like I would be letting folks down. But when I was honest with myself I had done the training so many times that it wasn’t challenging anymore.

This led to building a team of licensed Certified OBM Trainers in 2018 who became the lead trainers and took over all the things I was tired of doing. This model has worked beautifully in that it freed me up for other things while also providing my training partners the opportunity to do what they love and build a thriving business around it. (Shout out to my training partners Keldie Jamieson, Shar and Wade Langin & Amanda Hyde-Pierce).

Bored business owners are some of my favorite folks to work with as we get to really dig in and look for ways to spice things up!

I’m curious – what aspects of your business are you bored with right now?

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