“If you want to be successful you have to focus on offering just one thing”
I can’t do just one thing. I’m simply not wired that way.
I’ve tried… oh how I’ve tried to do just one thing! But every time I try to put myself in a box – to find my “one thing” and focus on just that – I stall. I lose steam. I feel trapped.
Then I start the cycle all over again. “Maybe this thing over here is my one thing!” I focus on that for a while and then the same thing happens again. I stall. I lose steam. I feel trapped.
It hit me recently – what if the “one thing” model just isn’t for me?
Don’t get me wrong. I LOVE the one thing model. There is a tonne of value in focusing on just one thing. And I do think it’s important in the early stages of business to do just this.
But I’ve been in business now for over 20 years. I’ve done a lot of things. I’ve got loads of experience. And the truth is I like – and am really good at – a number of things!
- I’m amazing at helping business owners refine their offers to focus on their genius, make more money and attract new opportunities that are 100% aligned to who they are. (I did a refinement session on Monday with a client and she signed up a client the next day with her new offer! Hot damn, how cool is that?)
- I’m amazing at helping CEOs develop their leadership, hire the right people and empower their team to run the business without them.
- I’m amazing at helping leaders who have created a body of work turn that into a certification or licensing program that leaves a legacy and creates passive income.
I do all of these things already. I am working with clients in all of these areas at the moment. And I’m going to continue to do so.
No more trying to put myself in a box. I can offer all of these things and still be a successful business owner. I daresay it’s a lot more fun this way too!
I’m curious – do you consider yourself more of a “one thing” kind of business owner? Or a “many things” owner like me?