So here’s the thing – if you want to get yourself out of delivery you need to have a framework.
A clearly laid out path for how you create results for your clients. Your own methodology. Your process. Your “way to make it all happen.”
Without a framework one of two things will happen as you try to grow:
#1 – Delivery stays all on your shoulders. I know many a business owner who has an awesome team around them taking care of admin, tech, ops, sales, marketing and all the day-to-day running of the business BUT the delivery is still on them. They are the main ones leading their coaching groups, delivering their training or working directly with clients. If they don’t show up their clients aren’t getting full value.
#2 – You try to hire folks to “do what you do” in the business – team members for your agency or associate coaches for your programs – but it doesn’t work out. They aren’t able to deliver to your expectations OR they are delivering based on their own process & methodology (which may not match with yours!)
Your framework is the key to freedom – and a business that doesn’t rest solely on your shoulders.
It’s the key to creating a certification program. To training effective associate coaches for your programs. To building the team for your agency. Or to offering a combination of all of the above! (I had a call this week with a woman who is upleveling her agency to work with a certain type of business owner, and she is now looking to add a certification based on her framework so she has folks to refer the clients that she no longer wants to work with. )
It’s a way to have your work go beyond ‘just you’ and have it reach so many more folks than you could ever reach on your own.
It’s a beautiful expression of who you are and what you are meant to bring to the world through your work. <3