Should I go the Agency route or Certification?

Sep 1, 2022

When you have a big vision and want to impact as many people as possible with your work it is important to consider your business model.

When I was ready to scale years ago I had two options I was considering – the agency model or a certification.

Now there are many benefits to the agency model, but I know for a fact that choosing the certification model has allowed me to change the lives of thousands of people over the years (probably more like tens of thousands at this point!)

The Certified OBM training has directly changed the lives of well over a thousand folks who have taken the training over the years… and then many many more based on the clients and team that they have in turn been able to serve and support!

Reminds me of that old shampoo commercial from the 80s “And they tell 2 friends… and so on… and so on… ” 😂😂

And with my licensed trainers, we can train sooooo many more folks than I ever could on my own (and be able to be as high-touch as we like in our training.)

This is way more people than I ever would have been able to impact via the agency model, as I would have been restricted to however many people my team and I could serve at any given time.

Now don’t get me wrong – there are so many business models and they all have their plusses and minuses. And I love many things about the agency model too!

But certification is a visionary’s model.

Every time you certify someone, you are expanding your vision and impact exponentially. And over time – together with the folks you certify – big visions can become a reality.

Reason #23 I love the certification model. 😊💜

If you are looking at ways to expand on a really big vision and want to explore certification – message me and let’s talk.


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