There was a common thread in the conversations I’ve been having this week:

“I’m no longer jazzed about what I’m doing”

“I really want to feel excited about my business again”

“It’s just so hard to get motivated these days because frankly I’m bored”

These conversations were all with experienced business owners – they have established brands and have been in business for many years now.

They have clients and programs that they are running and things are going good, but they are feeling “meh” about it all.

They know that they could be doing more to grow their business, but they don’t want to… because there is no more juice left in what they are doing.

There is no more excitement. In the words of one of my clients “everything feels like I’ve been there, done that at this point. And as much as a part of me really feels like I should be working to take my business to the next level, I just can’t seem to get myself to do it”

Now it’s easy to look at this situation and think that it’s just a matter of pushing through. It’s time to hustle and make it happen! And yes, I suppose that’s one way to approach it… but in my experience that is just temporary fix because it’s not addressing the core problem.

Boredom.

It’s really hard to grow a business when we are bored. For the simple fact that we are no longer feeling challenged or inspired!

When boredom shows up in your business it’s an invitation to take a deeper look. To dig deep and consider the evolution of your business, and your role in it. What would be fulfilling for you? What would feel challenging and light your fire again?

In the words of an amazing leader I spoke with today – who is looking to shift from a mastermind to a certification model – “I need to find my purpose again in my business. And what I’m doing right now just isn’t it anymore.”

Now I can’t say this is true for every business owner out there, but I know it’s true for me and my clients…

If we are bored we aren’t doing the work we are meant to do in the world – our true work.

We might try to run from it or gloss over the boredom with “everything is fine” or “I should just be happy with what I have”. But it doesn’t go away.

Sooner or later we need to heed the call behind the boredom, because we know we are meant for so much more.