When it’s hard to explain the ‘how’

Jul 28, 2022

“But Tina, I have a hard time explaining HOW I am able to do the things I do. So I don’t feel like I can charge for it… “

This came up in a call last week with a client, as we were talking about her transition into the next level of her work.

One of the things that’s been holding her back from offering her true work – and getting paid well to do it! – is that she doesn’t know exactly HOW she does what she does… it comes so naturally to her that she just ‘does it’.

When something comes naturally we often do it without even having to think about it.

When we don’t have to think about what we are doing, it feels easy.

And when it feels easy to do, we tend to undervalue it!

But here’s the thing…

The stuff that comes easiest to us is exactly what we should be getting paid the most for. ← Read that again and let it sink in a moment…

It scrambled my brain the first time I heard this because I’d always been wired to think the opposite. That the harder I work, the more money I can make.

Which inversely also means that, if something feels ‘too easy’ then it’s not something that I can charge for – because I’m not working hard enough to earn it!

This is a nasty trap that so many of us have fallen into, based on how we were raised and living in a society that encourages and celebrates the old “the harder you work the more successful you will be” trope.

We end up building businesses that may be making us good money and look really great from the outside in… but we are tired, exhausted and working too hard doing things that we really don’t want to be doing anymore.

We stop ourselves from shifting into our true work because it feels too easy!

Back to my client last week – the question that we are exploring together now is:

What if you get paid the most for doing what comes natural to you?

The stuff that you enjoy doing and could do all day. That feels so easy that you don’t even know how to describe what you are doing – because you are just “doing what you do”.

This is what we are working on together – to redesign her entire business around what comes naturally and the work she is meant to do in the world. To structure her offers so that they allow her to do what she loves, with amazing ideal clients and get paid very well for it.

My goal for her is simple – to land in a place where she says “I can’t believe I’m getting paid to do this.”

If you are interested in working together to do the same for your business, hit reply and let me know.


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