Do you need a tweak or a change?

Jan 21, 2022

You feel like something is missing from your business model /current offering and are wondering if it’s time for a change.

Maybe you’ve been doing what you do for a while now and are (secretly) bored and want to up level.

Maybe things are pretty good but you know that you are meant for more and want to make a bigger impact.

Maybe you want to make more money, but are tapped out with your current client load and don’t have the time or energy to take clients or projects on.

Conventional wisdom will tell you that it’s time for a CHANGE – to stop what you are doing now and do something totally different.

For example, to stop being a VA/OBM/copywriter [insert your title here] and become a coach/trainer/consultant instead.

I’m not a fan of this advice for 2 reasons:

1) You are essentially starting your business over from scratch when you change what you are doing. It’s not just about a new business model or offer – you are also now having to find a whole target market (the people who bought your services are not the same folks that will want to buy a training program from you), new messaging, new marketing, new branding/materials, etc.

2) It’s generally not necessary to make that big of a change to get what you want. Many times when I’m working with clients it’s more about looking for a TWEAK than making a big change. To leverage what you’ve already created vs. starting over again from scratch.

This is where your zone of genius comes into play… often it’s ‘weaving’ your zone of genius into what you doing already that can make the difference that you are looking for. That can allow you to charge more for your work. That can attract a more aligned, ideal client in your current target market. That can get you out of doing the stuff you are tired of doing so that you can do more of what you love.

And it also doesn’t require you to go out and start from scratch – taking months (or even years) to get things flowing again.

This is exactly what we are doing in my Make Money from Your Zone of Genius Workshop on February 3rd.

We are going to roll up our sleeves together – virtually – and look for that tweak you are craving to take things to the next level. To feel excited and fulfilled in your business again. (And yes, to make more money.)

Would love to have you join us if this feels timely – details can be found here. (no fancy webpage or anything – just a simple invite)

Let me know if you have questions.

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