Misconceptions about freedom in business

Sep 17, 2021

There are two competing views about freedom.

  1. On one end is the soloprenuer – the person who does all the work themselves. If they don’t show up work doesn’t get done.
  2. On the other end is the owner who has structured a business that runs and grows without them. They have a team and structure where they don’t have to show up for work to get done.

Everyone talks about the second option as being a ‘real’ business – that it should be the ultimate goal of every business owner. And that if you fall into the first category you don’t have a business you have a “glorified job”.

That’s such BS.

Being in business is all about the freedom of CHOICE. The choice to do what we want. When we want to do it. And with the people we want to work with.

I was a soloprener for the first 10 years of my business and I loved it! Yes, I had to show up to do the work or I didn’t get paid. But it was on my terms. I set my own schedule. I (mostly) did things I wanted to be doing. I got to work with some amazing clients.

Beats a job any day imo!

I shifted to a leveraged business model in 2009 and had to learn (the hard way) how to shift my role in the company. How to get the right support and structure in place so I could do LESS of certain things and MORE of others. How to become a CEO.

But I am still working. I am still doing. Yes, I take weekends off and don’t work myself to the bone. I have an amazing team who takes care of the day to day running of my business. We have worked hard to setup solid systems to create ease for all of us. Any of us can take an unplugged vacation and the business runs fine in our absence.

And I’m still here. I’m showing up in my business.

I want to work. I like to work! And I dare say most of us feel the same… eating bonbons on the beach all day would bore the life out of me in short order. (what the heck is a bonbon anyhow?)

It’s more about doing the right things – and knowing that what we do makes the impact we want to make – vs not having to do anything at all. And making sure that our business serves us as much as it serves our clients.

I’m curious – what does freedom in business look like for you?

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