One of the biggest questions I get about creating a certification is WHEN? “Is this something I should do now or later?”
There is a ‘season’ of the business journey that I find especially ripe for creating a certification, and it will often include one (or all) of the following signs:
Sign #1 – People keep asking you “how did you do X? I want to do the same…”
They see your success. They see what you are doing. And they would like to create the same for themselves.
Sign #2 – People are using your stuff with their clients.
Yes, there is a lot of ick around this and we want to be purposeful to protect our IP so that people aren’t copying our stuff. I am all for that…
AND there could be a kernel of opportunity here… when your stuff is really good and it works, what if you could certify or license people to legitimately use it? And make money when they do?
Sign #3 – You are (secretly) tired of doing what you are doing
You created something amazing. And you’ve build a successful business around it.
But that doesn’t mean you want to keep doing it forever…
When I got tired of being an OBM for clients – I created the Certified OBM ® Training back in 2009.
When I got tired of leading that training – I licensed my Certified OBM Trainers to teach the program in 2017.
Sometimes our boredom can point the way towards some pretty cool things.
Interested in creating a certification? I’ve got a new program starting in June to take your program from concept to first sale in 30 days…