It seems like everyone and their dog these days is touting the wonders of charging ‘premium rates’ for ‘high-end packages’.
Ugh. I’m tired of it… and here’s why.
First of all – it implies that if we aren’t charging ‘as much as we can!!’ then we are missing out. That the only goal of business is to squeeze every last dime out of the work we do.
Second – I’ve seen this set people up for failure. Either they struggle to sell at their new ‘premium’ rate (because deep down they don’t believe it’s worth it) or they sell at this premium rate but fail to deliver what the client was expecting (and find themselves in a bit of a pickle).
If the goal isn’t to charge as much as we can – then what do we aim for?
How do we know what the ‘right’ price is?
My friend Carolyn Herfurth shared this article with me recently and I daresay it’s the best article on pricing that I’ve ever read – including a really simple strategy to find your right price without going overboard.
Click here to read the article –> Your ‘Happy Price’ vs. Your ‘Sad Price’: How To Charge An Amount That Motivates You
And share below to let me know what you think? I’m curious to see if – and how – this might change the way you set your prices.
It certainly got my wheels turning…