It’s hard to make sales when you (secretly) don’t want to fulfill on what you are selling.
When you are selling out of habit even when you are bored out of your skull. (“I’ve always done this so I may as well keep doing it”)
When you are selling what you ‘should’ be selling even though you don’t enjoy the work (“people want it from me so I may as well offer it”)
It’s comfortable to do what we’ve always done. To offer what people keep asking us for.
But at a certain point you won’t be able to keep fooling yourself – trying to convince yourself it’s OK.
Nor will you be able to fool anyone else – they will (subconsciously) pick up on your ‘ick’ and you won’t get the sale.
This is one of the surprising – and often hidden – reasons why what used to work is no longer working. Why your business is stalling.
If you suspect this may be going on for you and would like some support click here to learn more about how I may be able to support you.
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