Originally posted on April 4, 2013.
Overdelivering is overrated in my opinion. This strategy of throwing in tons of bonuses and extra goodies for clients can actually set up some really skewed expectations that can ultimately get in the way of serving your clients.
How do you know if you are overdelivering or if you are overcompensating?
There is actually a very simple “test”…
Does it come from a place of joy or a place of fear?
Overdelivering comes from a place of joy – you know you are already providing great value to your clients and you want to give them something extra. For example, I love to send people in my Mentorship programs some of my favorite books… it is an unexpected gift, they love it and it makes me really happy to do so.
Overcompensating comes from a place of fear – when you wonder if you are giving enough value? Are you doing enough? They are paying you good money, so it should feel really hard and you need to bend over backwards right?
If you have any fear that the value of what you are offering may not match what people are paying, then overcompensation can sneak in… perpetually going over time on coaching calls, not billing for all the hours worked, letting clients break your boundaries, randomly throwing in other stuff along the way just to make sure they are happy.
Put simply, overcompensation will NOT feel good and in fact puts you in a highly stressful work environment.
If you aren’t sure that what you offer provides value then you need to either work on your mindset (to OWN your inherent value) or work on your packages (to ensure they are truly giving people what they want.)
Aim to keep it simple and deliver 100% on what you promised! That alone will be more than enough for most clients to be thrilled with you. Wow your clients with that FIRST and if it makes sense to throw an extra goodie in along the way and surprise your clients go for it – just make sure it brings you joy to do so.