Originally published April 2015
Stop trying to charge what you are worth
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Thanks Tina! I would love to learn more about how to transition from hourly one on one with clients to more project based/ consulting based pricing. Also – how to bring my long time clients up to my current rates.
What kind of business do you have Mary? I might have a resource for you to learn more…
Great video Tina! Thank you! My biggest challenge is that I have a small group of in person clients that I charge per session for personal training & food coaching services. I charge the $50 per hour because of the “area” (I’m in rural Midwest) however I know the value is so much more. Because there are naturally cancellations through the month! I rarely collect consistently on a monthly basis from them. It’s frustrating. I have a newer business model where I virtual coach surrounding life & health and charge “per package” which is a much smarter model for me. I naturally want to place my time with my newer model, and I want to keep at least 2-3 if my in person clients to keep my “real” and working in the trenches.
Love that you are shifting towards a package model for virtual clients… could you apply the same thing to your local clients? I get that it may be a shift for them (and for you potentially as well) but I’m betting it could make a difference in the long run.
In the context of business/service, isn’t value the same as worth? I don’t think anyone I know has ever equated their personal “worth” to their professional “worth” a.k.a. the value they bring to their clients.
It certainly is the same from that perspective Toni – I know lots of people who equate their personal worth to their rates, ie: “I should get paid more because of who I am, my experience, because I want to, etc”… which is the space I was referring to here. As you say, once someone is clear on the worth their biz/services bring to their clients then they can charge the right rate accordingly.