Originally published March 28, 2013
After my video last week I was asked a great question:
“Tina, I get that having a relationship is ideal when it comes to this stuff, but what if you are newer to your biz or don’t have any relationships with potential affiliates yet?”
Here’s my top 3 tips to approach a potential new affiliate or JV partner:
- Get to know the person first – if you send a generic request to someone asking them to “help promote your stuff and earn some money” I can pretty much guarantee it will be deleted.
You need to do some work upfront and get to know the person and their business BEFORE you approach them. Do your research, learn what they offer already and who their clients are and see where your stuff can help compliment what they are doing already. Look to see how you can solve a problem for THEM as well as their clients. ie: If someone is a marketing coach but they don’t teach team building and yet their clients all struggle here, you could approach them to offer a team building program that could fill a need for their clients that they can’t (or don’t want to) fill themselves.
- Give them a sample of your program – how does the person know if your stuff is any good? If you don’t have a relationship already the next best thing to establish credibility and trust is to give them a copy or sample of your stuff. This way they can see *exactly* what it is that you are offering and determine if it’s something they can confidently recommend.
Now some people resist this because they don’t want to give something away for free or fear that someone might steal their stuff and use it themselves. If you give away one sample of your product to someone who could potentially get you lots of sales then that’s a great ROI in my opinion. Likewise, you can ask someone to sign an NDA (non-disclosure agreement) that prevents them from using your stuff outside of review purposes.
- Leverage a Relationship – do you know anyone who knows the person you want to reach out to? If yes, ask that person if they would be willing to introduce you or if they have any suggestions on the best way to reach out to that person. A connection via a mutual contact is a great way to establish credibility and make a connection.
- BONUS TIP: Make it BEYOND easy for them to promote – the worst thing you can do to a new affiliate is have them say yes and then you drop the ball. It is *essential* that you have your team and marketing resources 100% in place so that they can just “plug and play” on their end.
I’m amazed at how often people drop the ball here – and at the same time I get it because it takes work to setup your promotion materials, affilaite links and continue to communicate with all the parties. Make sure you have a person on your team who is dedicated to this and can make you look like the rockstar that you are.