3 Questions to Ask Before Sponsoring an Event

Feb 21, 2014


  1. Marlys Arnold

    Those are all great questions to ask, Tina! I remember once at a small conference, all the booths were placed inside the general session room where meals were served and mine was right next to the stage. You’d think that would be great placement … but the problem was that hardly anyone came in the room other than for meals. I managed to get good leads, but only because I used other promotional techniques to drive traffic (including goodie bag inserts and pre-show invitations). There are other things to consider before the event, including what to display in your booth and how to interact. In my blog I have a short article, “What I Wish I’d Known as a New Exhibitor,” with more tips. http://www.tradeshowinsights.com/2012/01/what-i-wish-id-known-as-a-new-exhibitor/

  2. Anetra Henry-Hunting

    I couldn’t have said it better myself, Tina! As the owner of a consultancy that helps small business owners with sponsorship, all of your points are true and valid! Great job!

  3. Dana Lee

    That’s how I met you! You were right outside the conference room for one of Fabienne’s events 🙂 Thanks for this video. I’m going to work sponsorship in for my business over the next year.

    • tinaforsyth

      That’s right – love it. And I could totally see sponsorship working for you Dana – any ideas where you want to sponsor?

      • Dana Lee

        Well, since I finally launched my paid membership site (whoohooo!) I now feel confident setting up shop somewhere to sponsor for sure. I just need to research some events for 2014 & do my due diligence, especially applying your tips in this video. So, to answer your question. Not sure yet. 🙂

  4. Rachael Watson

    Thanks for these tips Tina! From the perspective of an event planner, it helps me to know how to structure my sponsorship packages.
    Great advice, thanks so much!
    Rachael Watson

    • tinaforsyth

      VERY valuable to bring from the perspective of event planning as well. The more you can support the sponsors the better off they will be.

  5. Laurie Cantus

    Thanks for this video Tina! I get asked to sponsor events regularly, and it’s always hard to decide. Now I have a list of things to go through and consider! For me, it has to be an event I can attend (along with the right audience and opportunity, etc), and with three little dudes it’s hard to just hop on a plane for a lot of events.

    Anyway, just wanted to let you know this was muy helpful. 🙂

    Laurie Cantus

    • tinaforsyth

      My travel time is my most precious commodity as well – totally get it. Have you done sponsorships yet Laurie? I’m asked all the time for “get it done” type sponsors and will pass your name along if you like… most implementer/VA/get-it-done folks do NOT want to do sponsorship, but I think it’s awesome cause you are in a room of folks who need to hire you right then and there.

      • Laurie Cantus

        Hi Tina – I have not done sponsorships yet because all the requests I have gotten have required travel, which I have not been able to do. (my kids are still little – 3,4, and 6). However, you can pass my name on for any events in Southern California – San Diego, Orange County, or Los Angeles. I would consider any of those areas. Thanks!


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