I don’t expect perfection from my team – but I do get annoyed when stuff gets sent out incorrectly in a broadcast. Especially if it happens more often than it should and could have been prevented.
I was just talking to a client of mine re: how to prevent mistakes in the work we are doing – ie: when sending a broadcast – and especially when we are moving at such a fast pace and getting stuff done quickly.
Like anything, the key is to have a system in place – in this case a pre-broadcast checklist. With a good checklist you don’t have to “guess” if something is correct, and it gives a simple process for you and/or your team so they are able to double check everything and hopefully prevent errors.
Here are the 3 things that you want to do before you send a broadcast:
- Check the Template (Branding) – all of us have a certain way that we want our broadcasts to look. Do we want text or html? Do we have banners to include or not? What kind of font do we like? What colors? Line breaks? There are all sorts of things that come into play, and it’s important that you (a) establish a brand template and then (b) make sure all broadcasts follow that template.
- Do a Date/Time/Title/Bridgeline/Link Check – when sending out information specific to a class or program, PLEASE make sure you double check these details. There is nothing worse than sending out a broadcast with something like the wrong bridgeline in it or a broken link… arg!
- Send Yourself a Test Message – it is ALWAYS a good idea to send yourself a test message, even when you’ve sent the same message a hundred times before. You need to see what the email will look like in your inbox so you can check the details from Step #2 again and especially make sure the links are working. Don’t get lazy on this – the 3 minutes you save by not doing it are not worth it imo.
See, one of the things I love most about working online is that all things are fixable – we can always send out a follow-up “ooops!” email if need be. But I prefer to set a standard that we don’t have to – if you are sending out an “oooops” email more than once every few months then something is broken. (Usually the system isn’t clear or the person is not following it.)
Let’s take a stand for accuracy! 🙂