Team & Outsourcing

Day 5 – The more you do, the less you lead

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Can do Anything21 Days of Leadership

“A big problem when it comes to women business owners is that many don’t think of themselves as a CEO. Instead they think of themselves as sort of a chief multi-tasker and the person who should be doing everything in the business. While that may at times work on the home front, in a business that is not the best way to go. A CEO of a growing company has to be able to step back and make plans and engage other people in doing the work.”

This is from the May 2012 Forbes article ‘Why Women-Owned Businesses Don’t Grow’

Put simply – when we try to do it all we will hit a limit of how much we can do. And this will determine how big our business can grow.

The more doing you keep on your plate, the less time and energy you will have to lead. To lay out a vision. To make decisions. To plan ahead.

A leader knows theirs strengths and understands their role in the business – and will actively look to bring in other people to do the rest.

If you have big dreams – a big vision – then you are being called to lead. You are being called to let go of something so that you can focus on taking it to the next level.

What do you need to let go of? It’s time.

I’m gathering together a group of women for my new LEAD Mastermind – where we are going to explore this and the other facets of leadership. Message me if you are curious to learn more.

Day 4 – People follow what you do – not what you say

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Inspirational motivational quote. You are what you do not what you say you'll do. Simple trendy design.

21 Days of Leadership

There is a truth in parenting that our kids are paying WAY more attention to our actions than our words.

We can tell them that they are spending too much time on their electronics, but if we never put our phones down our words are meaningless.

We can ask them to be respectful with their words, but if we yell at the person who cuts us off in traffic they will do the same.

There have been many times when my girls do something that I told them not to do, but the hard truth is that they are doing it because they see me doing it too! Ouch.

The same is true in leadership – people will follow what you DO, not what you SAY.

Don’t ask your team to get things done in a timely manner if you are always late with your own work.

Don’t ask your clients to go the extra mile if you are always looking for the shortcut.

Don’t ask the people around you to have a positive attitude if you show up frustrated, panicked or grumpy.

Words have power. But actions speak the truth.

The right words might bring people to you – might pique their interest and get them excited about possibilities – but it is your actions that will determine if they stick around.

At the end of the day what people are paying attention to is what you DO, not what you say you are going to do.

If you aren’t seeing the results you want from the people around you (your team or clients) you need to ask yourself.

Are my actions aligned with my words? Am I keeping my promises?

Am I showing up as the best example of what is possible for my clients? My team?

Where do I need to step it up? (and yes, we all need to step it up at times)

Your actions will always speak louder than words.

What are they saying about you?

I’m gathering together a group of women for my new LEAD Mastermind – where we are going to explore this and the other facets of leadership. Message me if you are curious to learn more.

Day 3 – Leadership is the ultimate act of courage

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21 Days of Leadership

It takes courage to take a stand.courage To put your self out there and say “this is what I believe is possible – will you join me?”

It takes courage to ask. To make an offer and ask a client to commit to working with you. To ask a team member to invest their time and energy in working with you.

It takes courage to love. To care so deeply about something that really matters. To pour yourself into something that could hurt if it doesn’t come to fruition.

Leadership is not safe the safe path. It doesn’t allow us to take it easy. It doesn’t allow us to wait for certainty. It doesn’t allow us to hide in the shadows until someone gives us permission to shine.

Leadership calls us out. Calls us to take a risk and put ourselves out there for a vision that has no guarantee of success.

The bigger the impact you wish to have the more courage will be required of you.

Courage is a solo act, however it can be cultivated in a community of other leaders who are on the same path. I’m creating this community in my new LEAD Mastermind – message me if you are curious to learn more.

#21daysofleadership #day3 #courageisyoursuperpower #LEADMastermind

Day 2 – Your ideas could be killing your business

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Consistency21 Days of Leadership

Imagine you want to grow a tree.

First you plant the seed. Then you spend time tending to the seed – giving it what it needs to grow.

Everyday that you tend to the seed it grows – a little bit at a time. You may not see the growth in the moment but when you look back to where you started you can see the progress.

What happens if we plant a seed and then leave it? It dies. Plain and simple.

Maybe we found another seed that was more exciting and offered the promise of bigger leaves. Maybe we just got bored of doing the same things every day to tend to that seed. Maybe we got impatient because it wasn’t growing as fast as we wanted it to.

Our ideas are the seeds of our business. They are the starting point of all success.

But every time you embrace a new idea it has the power to halt your progress. It has the power to distract you from your current path.

As entrepreneurs we love our ideas. We call our friends to say “OMG I just had the best idea!” We brag about them on Facebook and tease people with their promise. We hold them close in case someone tries to ‘steal’ them from us.

(Interesting to note that no one owns an idea until they bring it to fruition – Elizabeth Gilbert’s book Big Magic is an amazing read on this topic.)

We jump at every new idea thinking that it’s THE ONE that will finally bring us what we want.

We wear our diagnosis of Bright Shiny Object Syndrome like a badge of honor, excusing us from the responsibility of completion because we had ‘another great idea.’

Ideas could be killing your business.

Consistency is what separates the leaders from the seekers.

The ability to say NO more than you ever say yes. To stay committed to your original idea even when it gets tough or loses it’s shiny glow.

To pause and explore an idea fully before taking on the commitment to ‘raise it’ to maturity.

The power of a leader lies in staying steadfastly committed to the original idea – to the vision. To ensuring that the team is working every single day towards that vision.

Consistency is the power that fuels success. It may not be sexy – but it works.

We are going to be exploring the balance of consistency and ideas in my new LEAD Mastermind – if you are interested message me for details.

#21daysofleadership #day2 #consistencytrumpsideas #LEADMastermind

Day 1 – What do you want to be famous for?

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Make me Famous21 Days of Leadership

“God, make me famous. Make me stand out so I can make a big difference in the world”

This quote jumped out at me when I was listening to a Joel Osteen podcast this morning re: Asking Big.

And I will admit – my first reaction to this was resistance. The thought of asking to be famous felt selfish in a “who the hell do you think you are Tina” kind of way.

But let’s be real – I can’t lead anyone if they don’t know who I am. If I don’t stand out. If I’m not famous in my own right.

The definition of famous is ‘known about by many people’. Being famous is simply being known by the people you are meant to serve.

And so my question for you today is simple:

What do you want to be famous for?

A leader must first CLAIM her desire to be famous – to be known for the impact that she is meant to have in the world.

Until you own this desire fully you will never create the success you want. You will not attract the right clients. You will not make enough money. You will feel stuck and frustrated in your efforts.

Leadership asks that you go all in – you can’t have one foot in the world of safety (hiding) and the other in the world of impact (fame).

Today I ask you to boldly proclaim what you want to be famous for.

I’ll go first.

I want to be famous for helping women find the courage to lead. Lead themselves. Lead their clients. Lead their businesses. Lead their teams.

I want to be known as a leader of leaders.

Now it’s your turn – Share here in the comments and stake your claim.

I’m right here with you.

#21daysofleadership #day1 #claimyourfame #ownyourdesire #LEADMastermind

Are you an expander or a container? (a lesson from Barbara Corcoran)

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When it comes to getting stuff done and creating success there are TWO necessary roles – the expander and the container. Which one are you? And why does it matter?

This is my last time teaching it live [OBM Certification]

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We do our Online Business Manager Certification Training live every 2 years – we start next week – and this will be my last time leading the program.

When I wrote the book Becoming an Online Business Manager back in 2008 I knew I was committing to something much bigger than just me. I was committing to the birth of an industry – where virtual support professionals could break the bonds of being ‘just an assistant’ and step up to play a bigger game with their clients (and themselves.) I wanted to give people like me (get-it-done driven folks) an opportunity to partner with amazing visionary leaders – to work together to create profitable businesses that make a difference.

Since then we’ve trained hundreds of amazing professionals to become Certified Online Business Managers, who in turn have served thousands of businesses in their growth journeys.

Why is this my last time teaching the program?

My role as leader in the Online Business Manager Industry has been – and continues to be – some of the most fulfilling work of my life. As a leader I know when changes need to be made to serve the greater good of our community, now is that time.

Put simply, it’s a natural evolution of the industry alongside my own personal growth. I’ve always had a vision that others would step up and step in alongside me to continue to support our industry, and it will soon be time for me to pass the baton of our training to my long -time partner and friend Tiffany Johnson, who was in the very first OBM Training and has worked tirelessly to support the industry with me now for over 6 years.

Given that this will be my last time leading this training I am planning to go out with a bang! We teach the program live every 2 years so that we can update the materials and provide the highest level of strategy & knowledge to our OBMs. This time around we have made changes to the curriculum that I KNOW will knock the socks off of our participants, and I can say with full confidence this will be our best training ever.

If you care to join me LIVE for the OBM training this will be your final chance to do so.

>> Details at:

Know someone else who might make a great OBM? Just send them to to learn more…

9 Surefire Ways to Drive your Team Nutty

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Originally posted on November 28th, 2014.

Not only have I been the support person (as an OBM for 8 years) I’ve also trained and mentored virtual support professionals now since 2007 so I have the inside scoop. I hear the stories. Some of you may be frustrating your team… quite often without even realizing it.

Here are the top 9 ways that you may be driving your team nutty.

1. Changing your mind and not committing to a plan.

One of the best ways to get the most from your team is to decide what you want ahead of time (ideally 90 days out at least) and commit to the plan. Every time you change your mind it means wasted work, wasted time and in many cases having to do things over and over again. Not only does this frustrate your team but it means you are paying for work that you no longer want or need (and quite often puts your team in a crunch having to fast-track your new idea.)

Now don’t get me wrong, it’s not to say that you can never change your mind – we all do it at times. But when it’s the norm vs. the exception (ie: bright shiny object syndrome) that is really going to drain your team.

2. Not giving them time to get to know you and your biz

It takes someone at least 90 days to really get to know you and your business. Yep, you read that right – we’ve tracked and tested this for years now.

You know your business inside out, so you may forget that any new people who are working with you have alot to learn about how your business is run. That’s not to say that they can’t do great work while learning – they can – but you do need to be OK with the fact that they won’t know everything overnight. They will have questions. They may need to clarify stuff. Be OK with that and ready to answer.

3. Expecting them to read your mind

The key to successful team leadership is to master communication. Your role as a leader is to be crystal clear in what you want from your team – be it a simple task or a big project. You need to be clear in your request, the deliverable/result you want and the deadline.

Expecting them to “just keep up and figure it out” isn’t going to be enough – especially if they are new to the team and don’t know you yet (as per the previous point.) If you aren’t clear in your requests you won’t get what you want – simple as that.

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3 Things You Should Never Delegate

By | Team & Outsourcing | 4 Comments

Originally posted on October 17th, 2013.

3 Things You Should Never Delegate

As entrepreneurs we know we need to delegate right? Otherwise we run the risk of trying to do it all, working 24/7, doing stuff we hate to do and driving ourselves (and potentially the people around us) nutty in the process.

I’m a fan of getting as much as possible off your plate, but there are 3 things that you should NOT delegate if you want to ensure your business success.

1) Driving your Sales & Marketing Strategy

Note that I said “driving” and not “doing.” This isn’t to say that you can’t get help with your sales & marketing efforts, however you need to be VERY plugged into your strategy. What is working?

What isn’t working? What do you want to try more of? Less of? As the leader of your company it is essential that you play an integral part in making these key decisions until you have a proven process that you know is repeatable and effective.

You would be delegating the success of your business if you try to do this too soon, and that is simply dangerous.

2) Connection to your People

I had a moment a few years back in my business where I was feeling out of sorts. I had grown to the point where a lot of the direct contact with clients, team and otherwise was being done by other people… and I was feeling it. I was losing touch with what my clients wanted and needed from us, and was also feeling disconnected from the people on my team who were rocking the biz. I decided to get “back in the conversation” and now make a point of having direct contact with all the people in my business on a regular basis.

3) Managing the Money

I remember hearing Oprah share years ago on her TV show that she was still the one to sign all the checks in her business. I don’t know how true that is for her today, but it demonstrates the importance of being the one in charge of the money. You need to be crystal clear on what money is coming in, what is going out and when. We’ve all heard the stories of people who have gone out of business due to money woes, and it’s not to say that can always be avoided but I am a believer that when we are aware of our money – even when it doesn’t look good – then we can do something to fix it.


How do you motivate your team?

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“Tina, I’m feeling frustrated with my team – how can I get them to do what I want them to do? How do I motivate them?”

You can’t.

Motivation doesn’t work. Motivation is a PUSH energy – it implies that you are trying to get people to do something. And no one likes feeling that they are being forced or pushed to do things. Nor do you like having to ‘drag’ them along!

What you want to do instead is inspire people. Great leaders inspire their team which PULLS them along. They can’t help but want to serve and do great work.

There are 3 steps to inspiring your team (vs. motivating)

  1. Engage

You need to engage your team in your vision. They need to feel connected to what you are doing and why it matters. And it needs to matter to them!

Vision is the missing link for many of the clients we work with who struggle with their team. They either don’t have a vision yet (and need to create one), or they have a vision but have never shared it with their team.

Without a clear vision their work with you is just another task on a list, and it will be treated as such. When you have a clear vision and your team is engaged then magic can happen. They KNOW why the work matters. They are inspired to get things done in service of the vision.

And if they aren’t inspired by the vision? Then they might not be the right person for you.

  1. Align

How can your team members do their best work with you? Are they able to bring their talents, their strengths to their role every day? Or are they in a role where they are bored or trying to do stuff that they simply aren’t good at.

I used to do a lot of interviews as a corporate recruiter and the #1 reason why people were looking for new jobs is not what you would think. It was rarely about the money, rather it was about them being able to do work that matters. To learn. To grow. To get to play in their strengths (instead of constantly trying to fix their weaknesses).

If a person is in a role that does not align with their strengths they won’t do great work. Ensure that your team members are in the right role for who they are. That they have room to grow. To bring their best every day. Give them a place to do what they love and they will bend over backwards for you (and the vision!)

  1. Expect

You have engaged them in the vision. They are in a role that is aligned with their strengths. You now have to set clear expectations.

An expectation is simply letting a person know what success looks like. What exactly do they need to deliver – and when – to create success in their role?

For many people this means going a layer deeper in your communications. It might mean being more specific than you think you need to be. As much as we would love our team to read our minds (hehe) they can’t – and as leaders we need to take the time to help our team see EXACTLY what they need to do in service of the vision.

We need to set clear goals with each person. We need to do weekly meetings to keep everyone accountable and on track. We need to check-in with them to see how they are feeling about their work – what else do they need? It’s not about ‘chasing them down’ – it’s about serving them so that they can bring their best to the table.

My team members have been with me for years – some since day one. They do AMAZING work and it’s easy to think that I’m lucky but I’m not. They are committed to the vision of the company, almost more so than I am at times! We are always working to ensure that they get to operate in their strengths – they get to continually learn and grow. And they are clear on their expectations.

If things aren’t working out for some reason we come back to these 3 steps, look at what needs to change and quite often it is fixed quickly and simply.

Questions or comments? Post them here and I will answer them personally.