The BEST article on pricing that I’ve ever read

By | CEO Tips, General Biz, Success Mindset | No Comments

It seems like everyone and their dog these days is touting the wonders of charging ‘premium rates’ for ‘high-end packages’.

Ugh. I’m tired of it… and here’s why.

First of all – it implies that if we aren’t charging ‘as much as we can!!’ then we are missing out. That the only goal of business is to squeeze every last dime out of the work we do.

Second – I’ve seen this set people up for failure. Either they struggle to sell at their new ‘premium’ rate (because deep down they don’t believe it’s worth it) or they sell at this premium rate but fail to deliver what the client was expecting (and find themselves in a bit of a pickle).

If the goal isn’t to charge as much as we can – then what do we aim for?

How do we know what the ‘right’ price is?

My friend Carolyn Herfurth shared this article with me recently and I daresay it’s the best article on pricing that I’ve ever read – including a really simple strategy to find your right price without going overboard.

Click here to read the article –> Your ‘Happy Price’ vs. Your ‘Sad Price’: How To Charge An Amount That Motivates You [LINK TO: https://www.forbes.com/sites/michaelellsberg/2014/09/19/happy-price-vs-sad-price/#d0c3c0127d39]

And share below to let me know what you think? I’m curious to see if – and how – this might change the way you set your prices.

It certainly got my wheels turning…

My Top 10 Favorite Business Tools

By | Systems & How-Tos | 3 Comments

It may not surprise you to hear that I LOVE systems & tools. I am a ‘geek’ when it comes to finding the right tech to make life easier + to automate how we make money… and I have spent many years testing various tools to find the ones that work best for me and my clients.

Here is a list of the various tools, systems and folks that I use and recommend… ones that I can’t live without, enjoy!

* In the spirit of full disclosure there are affiliate links within this post, as indicated by a lovely little * beside the link. If you choose to purchase something based on my recommendation I may be paid a referral fee.

Top 10 Tools Tina Couldn’t Live Without!

1) Teamwork Projects* – Project Management & Virtual Office

This tool is my brain and I couldn’t live without it! When it comes to project management tools, there is a plethora of choices out there and it can daunting to find the right one. After years of trying many of the tools out there we’ve finally found the one we love  – Teamwork Projects. We use it for project management (keeping track of who is doing what) and also to centralize all of our company files & information (how to do stuff aka SOP guide). It’s simple to use and functions as our lifeline for the team – AND it works great on mobile devices too. I give this one two enthusiastic thumbs up.

If you sign up for any paid version of Teamwork Projects using the link above OR the referral code ‘automateyourgrowth’ at signup I will be paid an affiliate commission, and as such I’d love to give you something in return. I will gift you my 90 Day Systems Setup Guide & Checklist ($497 value) – this takes you step-by-step through setting up your OWN Top 10 Systems within 90 days. Email teamwork@tinaforsyth.com to claim your gift.

Want to see how we use Teamwork Projects in my biz? Check out my Tame the Chaos 90-minute training.

2) Infusionsoft* – Ecommerce, Broadcasting and CRM

This tool has been the hub of my business since 2010 (it really should be #1 on the list) – it’s ecommerce, email marketing, automated follow-up and CRM all rolled into one. Infusionsoft isn’t for everyone – especially if you are in the earlier stages of business! –  and as awesome as it is, it’s a tough one to learn. My recommendation: don’t try to figure it out yourself or you might go batty, get help from someone who is trained in the system.

3) AppointmentCore – Calendar & Scheduling Management

The day I started using an online scheduler was one of the best days of my business life. Instead of having to do that annoying “back and forth dance via email” to find a time to schedule meetings, I connect AppointmentCore to my calendar and send folks a link with open times. They simply pick a time that works for them and voila! We are set. It also syncs with Infusionsoft so we can manage appointments A to Z. Mwah!

4) Dropbox* – Cloud File Sharing and Backup

I don’t know about you but I struggled to find a good backup service for years – I would either forget to use the service (if it wasn’t automatic) or it would hang up my system each time it was doing a backup. Enter Dropbox, which does a seamless “sync” of your files to their online servers – not only is it a backup, it also becomes a way to access your files from anywhere you like. You can also share folders with other people on your team (vs. always trying to send stuff via email). Love love love this tool, I would sing it from the mountain tops.

5) Instant Teleseminar* – Bridgeline Service

Although we do more webinars these days (see #6) we still do a fair amount of teleseminar style calls as well. I will admit, I was a free bridgeline user for years. I had of course heard of Instant Teleseminar but was too cheap to fork out the $97/month… until I started using it and became hooked. I love how you can see who is online during the calls, you can mute/unmute individual folks easily and record calls with a click of the button. There is a webcast option that people love and even a way to share powerpoint presentations during a call. Plus it’s a paid service, so if you have trouble with your bridgeline you can call someone and say “help!” – which you can’t do with the freebie lines. Believe me, it is well worth the investment.

6) AnyMeeting* – Online Webinars

Online Webinars are a powerful way to deliver trainings – free or paid. I’ve tried MANY tools over the years, some pretty good and others disasters. Once I found AnyMeeting I cancelled everything else and just use this. You can do slides, videos, show your smiling face. You can record with one click. And people can dial in online or by phone. We use it all the time and I love it.

7) LastPass* – Password Management

Seems we have passwords for everything these days. Not only is it impossible to remember them all, but we are supposed to make sure they are complex enough to be secure. Ack! Enter Lastpass – an online password management tool that keeps track of all your passwords so you don’t have to. It has a great plugin for your browser so that you can automatically login to your various websites as needed – AND there is a team version so that you can securely share passwords with team members and control access when people join or leave your biz. <– sweet!

8) Grasshopper – Virtual Toll-free Number

I know there are lots of great toll-free and virtual phone services out there, and we used another tool for years which was OK. But after getting annoyed at what felt like constant additional charges we switched to Grasshopper and it’s been great! We don’t get a lot of phone calls, but I do like giving people a toll-free number to use if they want to call. You can set up calls to be directed to whomever you like, and also get copies of voicemail messages sent to you via email (which I LOVE).

9) Adobe Sign (was EchoSign)* – Electronic Signature Service

Fax machine? What’s that? 😉 Truthfully, we’ve used EchoSign now for so many years that my fax machine is just sitting in the corner gathering dust. When we started using this tool we no longer had to ask folks to “fax back their agreements” for our courses and programs – instead we send them a copy online and they do a virtual signature in minutes.  It’s all legit and is SOOO much easier all around.

10) Amazon S3 – Big File Hosting

This is a super dreamy tool if you have large files to host – like videos for example. I remember back in the day when I started in this biz, you used to have to pay ooodles of money to be able to host video. Amazon S3 does the trick and literally costs just dollars a month (I think the most I’ve paid in a month is $15.) We host all of our training videos here for all of our programs – also great to host audio files, PDF files and anything that you don’t want to put on your own website servers.

UPDATE: I’ve found 3 more tools that I can’t live without – check them out here

I’m curious what are your ‘can’t live without’ tools? Comment re: what you love and why

(No affiliate links pls – we will delete any comments with affiliate links)

The Safety of Confusion

By | General Biz, Success Mindset | 2 Comments

It always surprises me how often we get in our own way – how resistance shows up in sneaky ways to try and stop us from creating the success we desire. (Those pesky Upper Limit Problems, if you are familiar with the work of Gay Hendricks.)

I found myself getting stuck in a rather interesting ‘trap’ lately and am curious if you can relate?

I’ve recorded a brand spankin’ new video quickie to share more…

The 3 Ways You Can Pay your Team

By | Team & Outsourcing | 7 Comments

Originally posted on Feb. 4th 2016.

Alright folks, this video is on the longer side… but it’s juicy stuff that I get asked about A LOT and I wanted to give you the goods.

When it comes to hiring outsourced/virtual support – ie: a virtual assistant, online business manager or other get-it-done experts – should you pay by the hour? A package rate? And what’s up with this incentive stuff?

There are 3 different ways you can be paying your team members, so let’s break them down here for you:

By the hour – paying someone an hourly rate for the TIME it takes them to do the work. This is the simplest arrangement as it’s the easiest to calculate, BUT the downside is that you have to keep track of hours (annoying!) and have no control over how long it takes someone to do the work. Some people are fast, some are slow, and you run the risk of getting a “surprise” bill from someone when work takes longer than expected. That being said, hourly is the best option for many ‘doer’ roles (ie: virtual assistant) or whenever there is uncertainty in the business (ie: when you have a new role and aren’t sure yet on the workload.) Always be sure to have strong agreements in place – especially around reporting weekly on their hours – along with expectations as to work being done within reasonable timeframes.

Pay for a package – this is paying someone a flat rate for a specific DELIVERABLE. For example, if you are hiring a web designer to create a new website for you and you have a clear agreement on what specifically they are going to deliver. The beauty of paying for a package is that you know exactly what you are getting, what you will be paying for it and it doesn’t matter how long it takes them to do the work. This arrangement is NOT ideal when there is not a clear deliverable or specific start/end to a project… any uncertainly will lead to challenges in a package agreement.

Incentive Based Compensation – this is when someone is paid a simple flat rate base (or retainer) amount with the option to earn more based on the RESULTS that they are helping to create in the business. This is ideal for the people on your team who help contribute to the overall growth and success of your business. A launch manager who is running a launch for you A to Z. An Online Business Manager who is responsible for setting the foundation for growth in your business. A sales person who is bringing new clients into your business.

The key to incentive is that the person has a bit of “skin in the game” – and that they don’t get paid more unless there is growth in the company (results). Again, hourly can be taken out of the equation here by giving the person a base/retainer that is enough to keep them engaged without having to track time and get caught up in the hours. Instead, they know they can truly make more money as the business grows and that the investment of time/energy on their part will pay off. Incentive can take the form of a percentage of revenue (5-10% or more in some cases), percentage of profits or a flat rate bonus based on reaching certain milestones.

 

A surprising reason that you may not be closing sales

By | General Biz, Leadership, Success Mindset | No Comments

It’s hard to make sales when you (secretly) don’t want to fulfill on what you are selling.

When you are selling out of habit even when you are bored out of your skull. (“I’ve always done this so I may as well keep doing it”)

When you are selling what you ‘should’ be selling even though you don’t enjoy the work (“people want it from me so I may as well offer it”)

It’s comfortable to do what we’ve always done. To offer what people keep asking us for.

But at a certain point you won’t be able to keep fooling yourself – trying to convince yourself it’s OK.

Nor will you be able to fool anyone else – they will (subconsciously) pick up on your ‘ick’ and you won’t get the sale.

This is one of the surprising – and often hidden – reasons why what used to work is no longer working. Why your business is stalling.

If you suspect this may be going on for you and would like some support click here to learn more about how I may be able to support you.

It’s not meant to be easy…

By | Leadership, Success Mindset | No Comments

“It’s not meant to be easy, but it certainly can be easier.”

I will admit that I am annoyed when people say things like

“When you love what you do you will never work a day in your life”

This implies that the journey is meant to be easy – that we aren’t on track if we are feeling challenged.

It’s BS.

When you are on track you WILL be challenged. There are days you may wonder if you have lost your mind. Or if you are really ‘supposed’ to be on this path.

If you wait for it to be easy then your calling – your purpose – might just pass you by.

Now this doesn’t mean you need to work yourself to exhaustion – working 24/7. Trying to please everyone else. Trying to be something you are not. That will only fill your calendar and drain your soul.

There is a sweet spot in the middle of challenge and easy – this is where the magic happens if you are willing to do the work.

Leadership is not a title

By | CEO Tips, Leadership, Team & Outsourcing | No Comments

leadership is not a title

Not everyone is a leader by title, but we can all be leaders by choice.

A choice in who you show up as everyday.

A choice in what you focus on (common goals vs personal interests.)

A choice to speak up and share your wisdom & expertise (even when you aren’t specifically asked to do so.)

A choice to have the tough conversations and deal with challenges head on.

A choice to take radical responsibility in your work and do whatever it takes to honor commitment.

A choice to treat people with respect and trust that they are bringing their best to the table.

A choice to continually improve your leadership ability (there is no finish line.)

I don’t care if you are the CEO or the assistant – the face of the company or behind the scenes. How are you choosing to show up as a leader today?

Don’t expect to hire motivated people and not be challenged.

By | CEO Tips, Leadership, Team & Outsourcing | No Comments

Simon Sinek2Don’t expect to hire motivated people and not be challenged.

Motivated people are leaders – they aren’t ‘yes’ people.

They are going to challenge your ideas. They are going to ask why you want to do something (to ensure that it makes sense and they understand where it fits in the big picture.)

They are going to challenge your timelines – to ensure that they can do great work in a reasonable time frame (vs. scrambling to do everything last minute, dropping balls and ending up with a half-ass result.)

They are going to challenge how you think things should be done if  – based on their expertise – they know there is a better way to accomplish the goal. They aren’t just always going to default to ‘the way it’s always been done.’

They are going to get frustrated if you try to micromanage them – If you hold on too tight or hang over their shoulders watching their every move.

They will get bored and leave if you can’t make up your mind – if they are left waiting for you to decide what you want next.

They will get annoyed and leave if you keep changing your mind – there is nothing more frustrating to a motivated person than having to start over ‘yet again.’

Motivated people ask for your trust and clarity so that they can do what they do best.

Here’s to the motivated people in our lives and on our teams – together we can do it all (and more!)

How to Write in a Way That Transforms Lives

By | General Biz, Leadership | 2 Comments

Guest article by Graham White of Effective Ethical Marketing

inspirepeople

In a recent interview with Tina Forsyth (on Facebook), she asked about the “New Rules” of having successful transformational business.

Writing one’s story of overcoming adversity or achieving a unique result is a great way to make a connection, but today the standards for how we share this have risen to an incredibly high standard of authenticity. Here’s a few tips of how to hit that level of candor and connection:

1. “Write drunk – edit sober.” Hemingway

WRITE DRUNK

What this means is writing without any kind of filter about what people might think about what you’re sharing, but don’t publish it until your editor has gone through it.

Write as though you’re writing just to yourself in your journal and no one is ever going to see it, so you don’t have to filter your thoughts. Let it flow through spirit or let it pour out through emotion. Don’t let your head in to filter and edit.

If the idea of people reading and reacting to what you’ve just let out doesn’t make you uncomfortable, you probably left some form of filter on.

Many of the most viral pieces come from a place like this where the author was simply writing something for them self, and then for whatever reason they posted it and went to sleep.

EDIT SOBER

If you’re an experienced writer, you can do much of the editing process yourself. I have written thousands of articles over the past 5 years, but only posted a few hundred of them.

Even with all this experience I still use another editor that I trust to go through pieces before they’re posted. I choose someone knows me, knows my audience and has written hundreds of articles and had pieces that have gone viral and can feel what the intended audience feels.

A good editor will make sure that both you the writer and your audience are safe, while pushing you to dig into the deepest kind of connection you’re capable of.

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TRANSFORMATION vs. EMOTIONAL

2. “Write from the scar, not the wound.” Unknown

There is a fine line between authenticity and over sharing. The difference in those two energies is the key to being able to affect a difference.

It’s when we’re still actually living in that part of our story that the emotion is too raw – the difference between an ‘Honest cry’ and the ‘Ugly cry’ is a good example. One is irresistible, the other makes us feel like we’re being assaulted by emotion.

Authenticity is critical to social media platform as the past 7 odd years we have literally been trained to spot the difference between people who want something FROM us vs those who want something FOR us.

There’s a third category as well, and that’s people who are using the process of sharing to heal their own wound. While they are being authentic in the sharing of the story, the energy felt by the reader is uncomfortable because their is still unresolved pain or bitterness in how they write.

To change someone’s life, there must be a wisdom or result we have gained that others are looking for. That is accomplished by having a unique ability that gives us an advantage, or having gone through something challenging and made it through the fire to the other side.

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THE MOST POWERFUL WRITING IS CHANNELED

My most viral writing pours out of me without me feeling like *I* am writing it. I often come across these pieces on other pages and don’t recognize it as my writing until I see my name at the end because it was my gift that wrote it, not me.

That gift is something that I feel is separate from me, but resides in me. I feel that Graham the person is responsible for living my life in a way that the gift has the greatest opportunity to be triggered and flow through. (This piece, for example is part gift, part Graham. I’m feeling it, but it’s still running out through my head.)

The download is generally triggered either by a personal experience, or something that I read. In the case of this piece, it was inspired by speaking with Tina in our interview and realizing there are things I do intuitively in my writing and with my clients that create virality that I haven’t put into words before.

There are likely many other pieces that I do at an intuitive level that haven’t come out of my head yet. If you’re a writer who’s looking for that viral piece to click and wants some support, send me your question and maybe you’ll be trigger another piece to download.

Graham White is the former Head Coach for Harv Eker and works as a branding and marketing strategist for transformational catalysts. His natural ability to understand people’s innate gifts have been instrumental in connecting six, seven and eight figure authors, speakers and trainers to audiences who can’t wait to consume their brand. His passion is supporting people with a gift that they choose to change lives with and leave the world a better place than when they arrived.

3 signs you are entering your zone of genuis

By | General Biz, Leadership, Success Mindset | 7 Comments

One of my favorite books in the world is The Big Leap by Gay Hendricks – especially the part where he talks about the distinction between Zone of Excellence and Zone of Genius.
But the part that has always confused me is – how do I know what my zone of genius is? I’ve finally got that part figured out (yay!) and wanted to share with you the 3 signs that you are bumping up into your zone of genius in today’s new video.

 

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