All Posts By

Tina

The Timing Just Isn’t Right

By | General Biz, Success Mindset | 6 Comments

At this time last year I DIDN’T want to do it.

I was in the middle of my divorce and holding the space for everything involved in that. My business was going well, but I personally was feeling unmotivated and exhausted… the timing just wasn’t right.

I am haunted by doubt pretty much every day

By | CEO Tips, Success Mindset | No Comments

doubtIt is my Achilles heel. My form of resistance. The way my upper limit is triggered (as per the book The Big Leap by Gay Hendricks – great read)

Doubt sucks. If I’m not careful and purposeful then doubt will sneak in and suck the wind out of my sails.

“That sounds nice but it is really possible?”
“What makes you think people want that from YOU?”
“You could try it but what if it doesn’t work?”
“Just because NAME did it doesn’t mean you can do it too”

A few years back I asked one of my mentors David Neagle how to get rid of doubt. (fear, worries, etc)

His answer was that we can’t get RID of doubt, rather we have to act in spite of it. We have to focus on what we want so that it becomes bigger than the doubt.

As the CEO of our business we have to wake up each day and make a decision – am I going to let doubt rule today?

This is what I aim to do each day. Am I perfect? Heck no! Many days doubt does sneak up but you better believe I don’t let it stop me.

 

You can’t cut your own hair

By | General Biz, Success Mindset | One Comment

“I do this for my clients all the time – why can’t I do it for myself?”

I remember asking one of my mentors Fabienne Fredrickson this question a few years back and her reply was just that – we can’t cut our own hair (or at least we won’t do a very good job if we try.)

As the CEO of your company you need to be able to accept the fact that you can’t do it all on your own. There are times where you NEED to get help from the outside.

This is especially true when it comes to strategy:

  • what is my vision?
  • what is my WHY?
  • what do I want to offer?
  • who is it for?
  • how much money do I want to make?
  • how do I lay out a plan?
  • how the heck do I get it all done?

If we try to figure this stuff out on our own we can easily get stuck and keep ourselves small. We can end up trying to answer the questions that we shouldn’t be answering. We might spin our wheels, waste time and money trying the wrong thing (when we could have simply asked someone who knows.)

If you are a purpose-led entrepreneur who is here to make an impact and make money you simply don’t have the time to waste. There are people out there who need what you have to offer, and if you are stuck they can’t find you.

What question have you been trying to answer for yourself? What project have you been keeping because you “should” be able to do it? Might be time to let go and reach out.

This is what being a CEO is all about.

Do You Know Your Breakeven Number?

By | General Biz | No Comments

Originally published on September 5, 2013

How New Ideas Can Suck the Life Out of Your Business

By | General Biz, Success Mindset | 7 Comments

Originally published on September 19, 2013

We seem to think that ideas are the success currency of the entrepreneur – the more the better! Beware, too many ideas will work against you if you aren’t careful…

How to Choose the Right Coach or Mastermind

By | General Biz | No Comments

There are 3 types of coaching and support that you will need in the cycle of your business growth – I share tips on how to know who you need in today’s video.

 

How Do Successful People Think Differently? (Part 1)

By | General Biz, Success Mindset | One Comment

Originally published March 14, 2014

“It’s too expensive!” or “I can’t afford it right now”… if this stops you from investing in the things you WANT and that you know will help you, then I invite you to watch this video to find out how successful people think differently about spending money.

Managing, Leading or Doing?

By | General Biz | No Comments

3 Ways to Approach a Potential Affiliate/JV Partner Who You Don’t Know Already

By | General Biz | 3 Comments

Originally published March 28, 2013

After my video last week I was asked a great question:

“Tina, I get that having a relationship is ideal when it comes to this stuff, but what if you are newer to your biz or don’t have any relationships with potential affiliates yet?”

Here’s my top 3 tips to approach a potential new affiliate or JV partner:

  1. Get to know the person first – if you send a generic request to someone asking them to “help promote your stuff and earn some money” I can pretty much guarantee it will be deleted.

    You need to do some work upfront and get to know the person and their business BEFORE you approach them. Do your research, learn what they offer already and who their clients are and see where your stuff can help compliment what they are doing already. Look to see how you can solve a problem for THEM as well as their clients. ie: If someone is a marketing coach but they don’t teach team building and yet their clients all struggle here, you could approach them to offer a team building program that could fill a need for their clients that they can’t (or don’t want to) fill themselves.

  2. Give them a sample of your program – how does the person know if your stuff is any good? If you don’t have a relationship already the next best thing to establish credibility and trust is to give them a copy or sample of your stuff. This way they can see *exactly* what it is that you are offering and determine if it’s something they can confidently recommend.

    Now some people resist this because they don’t want to give something away for free or fear that someone might steal their stuff and use it themselves. If you give away one sample of your product to someone who could potentially get you lots of sales then that’s a great ROI in my opinion. Likewise, you can ask someone to sign an NDA (non-disclosure agreement) that prevents them from using your stuff outside of review purposes.

  3. Leverage a Relationship – do you know anyone who knows the person you want to reach out to? If yes, ask that person if they would be willing to introduce you or if they have any suggestions on the best way to reach out to that person. A connection via a mutual contact is a great way to establish credibility and make a connection.
  4. BONUS TIP: Make it BEYOND easy for them to promote – the worst thing you can do to a new affiliate is have them say yes and then you drop the ball. It is *essential* that you have your team and marketing resources 100% in place so that they can just “plug and play” on their end.

    I’m amazed at how often people drop the ball here – and at the same time I get it because it takes work to setup your promotion materials, affilaite links and continue to communicate with all the parties. Make sure you have a person on your team who is dedicated to this and can make you look like the rockstar that you are.

3 Simple Steps to Start Documenting Your Processes

By | Systems & How-Tos | 7 Comments

Originally published on July 11, 2013

First, I want to acknowledge that creating an SOP (Standard Operating & Procedures) guide is not the most exciting thing in the world, which is exactly why many businesses don’t have one (or only have part of one). It isn’t my ideal way to spend a day either, but it definitely needs to be done.

It’s like exercise – at first it’s not fun. You have to drag yourself out of bed early to make it to the gym when you really don’t want to. But you do it anyway because you know the payoff is worth it. Although you may never love working out, you get to the point at which it becomes part of your day and it’s no longer such a drag.

Documenting your processes to create your SOP guide are part of a healthy workout for your business. So here are 3 simple steps to get you on your way:

  1. Decide who needs to document the process. Whoever is doing the work is the best person to document the process. If you have been doing most of the work yourself to date, then it’s you. If you have a VA (or two) who has been doing the work, get them to help (and yes, you pay them for this time). This requires a measure of discipline on both sides – you need to demand that they do it as part of their role, and they need to set aside the time to actually do it.
  2. When should you start? Now! The best way to create your SOP guide is “as you go.” You and/or your team can start documenting things as they come up. Don’t try to do it all at once and make it a big project. That’s too stressful and it’s not necessary. Aim for each person to complete at least a few each week.
  3. Decide on the best format. Your SOP guide needs to live online in a place that is accessible to everyone on the team so it’s easy to update. We use the “wiki” feature in Central Desktop to manage our SOP guide. It can be written, audio, video, or a combination thereof. If you do choose audio or video, I do recommend having someone create a written checklist for easy referral (vs. always having to rewatch the video).

If you start today, in a few short weeks you will be well on your way to having an effective SOP guide in place and living happily in your virtual office for all to see.

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