Originally posted on October 17th, 2013.
3 Things You Should Never Delegate
As entrepreneurs we know we need to delegate right? Otherwise we run the risk of trying to do it all, working 24/7, doing stuff we hate to do and driving ourselves (and potentially the people around us) nutty in the process.
I’m a fan of getting as much as possible off your plate, but there are 3 things that you should NOT delegate if you want to ensure your business success.
1) Driving your Sales & Marketing Strategy
Note that I said “driving” and not “doing.” This isn’t to say that you can’t get help with your sales & marketing efforts, however you need to be VERY plugged into your strategy. What is working?
What isn’t working? What do you want to try more of? Less of? As the leader of your company it is essential that you play an integral part in making these key decisions until you have a proven process that you know is repeatable and effective.
You would be delegating the success of your business if you try to do this too soon, and that is simply dangerous.
2) Connection to your People
I had a moment a few years back in my business where I was feeling out of sorts. I had grown to the point where a lot of the direct contact with clients, team and otherwise was being done by other people… and I was feeling it. I was losing touch with what my clients wanted and needed from us, and was also feeling disconnected from the people on my team who were rocking the biz. I decided to get “back in the conversation” and now make a point of having direct contact with all the people in my business on a regular basis.
3) Managing the Money
I remember hearing Oprah share years ago on her TV show that she was still the one to sign all the checks in her business. I don’t know how true that is for her today, but it demonstrates the importance of being the one in charge of the money. You need to be crystal clear on what money is coming in, what is going out and when. We’ve all heard the stories of people who have gone out of business due to money woes, and it’s not to say that can always be avoided but I am a believer that when we are aware of our money – even when it doesn’t look good – then we can do something to fix it.