I was in the middle of my divorce and holding the space for everything involved in that. My business was going well, but I personally was feeling unmotivated and exhausted… the timing just wasn’t right.
“It’s too expensive!” or “I can’t afford it right now”… if this stops you from investing in the things you WANT and that you know will help you, then I invite you to watch this video to find out how successful people think differently about spending money.
How do you know when to fix something vs. fire the person? Problems will always arise from time to time in our working relationships, the key is to make sure that you don’t let them drag on too long. There is a strategy that I like to use when it comes to knowing if something is fixable or if it’s time to let someone go…
(Is it just me or am I talking really fast in this video? LOL) Would love to hear your thoughts – be sure to post them here, k?
After my video last week I was asked a great question:
“Tina, I get that having a relationship is ideal when it comes to this stuff, but what if you are newer to your biz or don’t have any relationships with potential affiliates yet?”
Here’s my top 3 tips to approach a potential new affiliate or JV partner:
Get to know the person first – if you send a generic request to someone asking them to “help promote your stuff and earn some money” I can pretty much guarantee it will be deleted.
You need to do some work upfront and get to know the person and their business BEFORE you approach them. Do your research, learn what they offer already and who their clients are and see where your stuff can help compliment what they are doing already. Look to see how you can solve a problem for THEM as well as their clients. ie: If someone is a marketing coach but they don’t teach team building and yet their clients all struggle here, you could approach them to offer a team building program that could fill a need for their clients that they can’t (or don’t want to) fill themselves.
Give them a sample of your program – how does the person know if your stuff is any good? If you don’t have a relationship already the next best thing to establish credibility and trust is to give them a copy or sample of your stuff. This way they can see *exactly* what it is that you are offering and determine if it’s something they can confidently recommend.
Now some people resist this because they don’t want to give something away for free or fear that someone might steal their stuff and use it themselves. If you give away one sample of your product to someone who could potentially get you lots of sales then that’s a great ROI in my opinion. Likewise, you can ask someone to sign an NDA (non-disclosure agreement) that prevents them from using your stuff outside of review purposes.
Leverage a Relationship – do you know anyone who knows the person you want to reach out to? If yes, ask that person if they would be willing to introduce you or if they have any suggestions on the best way to reach out to that person. A connection via a mutual contact is a great way to establish credibility and make a connection.
BONUS TIP: Make it BEYOND easy for them to promote – the worst thing you can do to a new affiliate is have them say yes and then you drop the ball. It is *essential* that you have your team and marketing resources 100% in place so that they can just “plug and play” on their end.
I’m amazed at how often people drop the ball here – and at the same time I get it because it takes work to setup your promotion materials, affilaite links and continue to communicate with all the parties. Make sure you have a person on your team who is dedicated to this and can make you look like the rockstar that you are.
First, I want to acknowledge that creating an SOP (Standard Operating & Procedures) guide is not the most exciting thing in the world, which is exactly why many businesses don’t have one (or only have part of one). It isn’t my ideal way to spend a day either, but it definitely needs to be done.
It’s like exercise – at first it’s not fun. You have to drag yourself out of bed early to make it to the gym when you really don’t want to. But you do it anyway because you know the payoff is worth it. Although you may never love working out, you get to the point at which it becomes part of your day and it’s no longer such a drag.
Documenting your processes to create your SOP guide are part of a healthy workout for your business. So here are 3 simple steps to get you on your way:
Decide who needs to document the process. Whoever is doing the work is the best person to document the process. If you have been doing most of the work yourself to date, then it’s you. If you have a VA (or two) who has been doing the work, get them to help (and yes, you pay them for this time). This requires a measure of discipline on both sides – you need to demand that they do it as part of their role, and they need to set aside the time to actually do it.
When should you start? Now! The best way to create your SOP guide is “as you go.” You and/or your team can start documenting things as they come up. Don’t try to do it all at once and make it a big project. That’s too stressful and it’s not necessary. Aim for each person to complete at least a few each week.
Decide on the best format. Your SOP guide needs to live online in a place that is accessible to everyone on the team so it’s easy to update. We use the “wiki” feature in Central Desktop to manage our SOP guide. It can be written, audio, video, or a combination thereof. If you do choose audio or video, I do recommend having someone create a written checklist for easy referral (vs. always having to rewatch the video).
If you start today, in a few short weeks you will be well on your way to having an effective SOP guide in place and living happily in your virtual office for all to see.
Whether it is just you and a VA or you have a team of many – it is a good biz management practice to do a check-in with the team at least once a week.
Here is a list of the 4 questions that each person on the team needs to answer (including you!). I recommend having everyone post their answers to a team discussion board (like the one in Central Desktop) at the end of each week.
What did I accomplish this week? – easy peasy, just share what you got done this week.
What did I not accomplish and why? - if there was something on your plate that didn’t get done, let the team know why (shifting priorities, didn’t get what you needed from someone else, etc.).
What do I want to accomplish next week? - share what is on your plate for the coming week.
What I need to do so is… – you may have a question, or perhaps you need something from someone else before you can do your part.
Bam! Just that easy – and so very important for 3 reasons:
You and the team get to celebrate! – it is easy to get so caught up in the craziness of our day and everything that we still have to do that sometimes we forget to celebrate what was accomplished. Doing this exercise allows you and the team to see how much was actually done each week.
Keeping each other accountable - having each person on the team make a public declaration as to what they want to accomplish each week can really lend the extra “ooomph” that is needed to get stuff done. This goes for you too as the leader of your biz.
Peace of mind for YOU – this is a biggie, and is especially important as your business grows. You need to be able to keep your finger on the pulse of what is going on each week in the business, and this weekly check-in provides a consistent update in that regard without your having to chase people down.
And it’s worth noting that this can be used as a daily check-in as well if you run a super busy crew and/or if you are in the middle of a busy launch.